MARKETING GUIDES
You can send as many emails as you want… as long as your audience clicks. The performance of your email campaigns does not depend on the number of messages sent, but on how your recipients react. Once the technical prerequisites…
In marketing automation, the era of “basic” automation is behind us. Sending an email triggered by an event is good.Sending the right content, to the right person, at the right time is better. And above all: sending the right product…
Email marketing remains one of the most effective channels for reaching customers and increasing revenue. Among the various strategies, incorporating promotional codes into automated email campaigns has proven to be a powerful lever. Not only does it encourage customers to…
Email marketing remains, year after year, one of the most powerful tools for building a lasting relationship with your customers. When well designed, it does more than generate traffic or one-off sales: it nurtures loyalty and turns occasional buyers into…
When it comes to marketing automation, most people think about newsletters or big campaigns. But some of the most powerful interactions happen one-on-one, at exactly the right moment.A customer buys a book, signs up for a service, or forgets their…
SMS, on-site notifications, and recommendations: powerful assets for your campaigns Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to intelligently coordinate their communications across…
Why is deliverability important in email marketing? Deliverability is crucial in email marketing because it determines the ability of emails to reach recipients’ inboxes, thereby increasing the chances of conversion and engagement. Our Objectives Best Practices for Email Deliverability Email…
In the field of email marketing, analyzing the performance of your campaigns is essential to optimize your strategies, maximize engagement, and improve return on investment (ROI). Key Performance Indicators (KPIs) play a central role in this process. Here are the…
A successful newsletter isn’t just about sending a message… It’s about capturing your subscribers’ attention and building a genuine connection with them. Here are the keys to creating a newsletter that engages and converts: Why crafting quality newsletters is essential…
The creation of marketing emails is constantly evolving. Every year, new creative possibilities emerge, giving us more opportunities to capture attention and maintain contact with our customers. It is therefore essential to understand the current trends. In 2025, email marketing…
Today, it is very important to retain your customers, because competition increases in every area of activity, so you have to know how to keep them. With the development of e-commerce, the consumer has more power than before. So you…
Today, A/B testing is essential for a successful emailing strategy. If you want to improve the results of your automated scenarios and newsletters, you have two options: you can trust your intuition or you implement tests. What is A/B testing…
Every year digital marketing evolves but email remains the essential digital communication channel to keep in touch with your customers and prospects. 306 billion emails are sent every day! That’s why it’s essential to keep up with the trends! 1.…