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The ultimate email marketing guide for Black Friday
Black Friday is an event that originated in the United States. It’s a day of promotions that follows Thanksgiving and is highly appreciated by consumers, who take advantage of it to prepare their Christmas shopping while benefiting from attractive prices.…
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5 Essential Tips for Creating an Effective Newsletter
A successful newsletter isn’t just about sending a message… It’s about capturing your subscribers’ attention and building a genuine connection with them. Here are the keys to creating a newsletter that engages and converts: Why crafting quality newsletters is essential…
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EMAILING TRENDS 2025: Performance, commitment and responsibility
The creation of marketing emails is constantly evolving. Every year, new creative possibilities emerge, giving us more opportunities to capture attention and maintain contact with our customers. It is therefore essential to understand the current trends. In 2025, email marketing…
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How to get the most out of your automated scenarios with Probance?
At Probance, we offer 11 ready-to-use, personalized marketing scenarios tailored to your business. Each model is adapted to the specific features and style of your website, and fine-tuned according to the trigger and objective of each scenario. Below, we explain…
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Build customer loyalty with emailing
Today, it is very important to retain your customers, because competition increases in every area of activity, so you have to know how to keep them. With the development of e-commerce, the consumer has more power than before. So you…
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SMS best practices
Why use SMS as a marketing tool ? Focus on the SMS content Certain types of content are strictly forbidden. This concerns all hateful content, pornographic content, terrorist content, etc. The same goes for any gambling, scamming…
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Why you should conduct A/B testing
Today, A/B testing is essential for a successful emailing strategy. If you want to improve the results of your automated scenarios and newsletters, you have two options: you can trust your intuition or you implement tests. What is A/B testing…
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SMS best practices
Why use SMS as a marketing tool ? Focus on the SMS content Certain types of content are strictly forbidden. This concerns all hateful content, pornographic content, terrorist content, etc. The same goes for any gambling, scamming or credit-related content.…
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Focus on the emailing trends
Every year digital marketing evolves but email remains the essential digital communication channel to keep in touch with your customers and prospects. 306 billion emails are sent every day! That’s why it’s essential to keep up with the trends! 1.…
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