SMS, RCS, on-site notifications and recommendations: powerful assets for your campaigns
Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to intelligently coordinate their communications across multiple touchpoints. At Probance, unified multichannel marketing lies at the heart of our approach: one tool, multiple channels, and a seamless, consistent experience for your customers.
1. The power of multichannel with Probance
With Probance, you centralise the management and analysis of all your channels within a single platform:
- Advanced message personalisation: tailor the content of each channel according to the contact’s profile and behaviour.
- Centralised performance analysis: compare and optimise your results across all your campaigns.
- Channel-specific pressure management: control sending frequency to avoid over-contacting and improve email deliverability.
Pressure constraints allow us to limit the amount of communication our customers receive, and with Probance One, we can manage multiple channel constraints using a single tool, thus streamlining our marketing strategy. To learn more, watch our video: How to configure Channel Pressure Constraints in Probance One?
2. SMS: a direct and effective channel
SMS Marketing with Probance
What is the SMS Channel option?
The Probance SMS option allows you to send your SMS campaigns directly from Probance One.
It is a complementary channel to email, ideal for multiplying touchpoints and enhancing the performance of your marketing activities.
You can personalise your communications by including data specific to each customer, such as their name, first name, or date of birth. This makes your messages more relevant and engaging for each recipient. To find out more, read our article Personalizing SMS with customer profile information.
Send all types of messages:
- Automatic alerts and reminders
- Promotions and flash sales
- Event invitations or store openings
SMS generates 10 times more conversions than email, with 92% of messages read within 4 minutes of receipt.
Best practices:
- Drive customers to your store with targeted SMS.
- Combine one-off messages with your automated scenarios.
- Capitalize on all your commercial campaigns throughout the year.
Advantages of the Probance SMS channel:
- Short and impactful messages
- Very high open rate (≈ 83%)
- Immediate engagement
- Compatible with all mobile devices
- Simple and quick design
- Flexible integration: transactional, newsletter, or automated SMS
- Budget control: no hidden costs
- Dynamic personalisation using CRM data
- Centralised performance tracking in Probance One
The structure of a marketing SMS:
Useful resources:
How to send an SMS newsletter campaign?
How to send a transactional SMS?
Personalizing SMS with customer profile information
SMS best practices
SMS remains the channel with the broadest reach: it can reach any mobile phone, with no specific requirements. But when the recipient’s device supports it, the same message can take on a much richer form. That’s where RCS comes in.
3. RCS: SMS, enhanced
What is the RCS channel?
RCS (Rich Communication Services) is the successor to SMS within the phone’s native messaging app. Same inbox, same number for the recipient but a completely different format: your brand appears with its name and logo, and messages can include product visuals, carousels, and action buttons.
In practical terms, recipients no longer have to leave the message to take action. They see the product, click, and land directly on the relevant page.
What RCS can do that SMS can’t
- Rich visual content: product cards, carousels, and images embedded directly in the message
- Actions directly within the message: buttons linking to a product page, cart, website page, or quick replies
- Engagement tracking: opens, clicks, and interactions, whereas SMS only provides delivery and receipt information
- A clearly identified brand: your name and logo appear at the top of the conversation instead of an anonymous sender
SMS fallback: one campaign, two formats
This is what makes the channel so easy to activate. You don’t need to segment your database based on device compatibility or manage two campaigns in parallel. You prepare one message, and if the recipient’s device does not support RCS, they automatically receive the SMS version.
In other words, you improve the experience for part of your audience without losing reach across the rest of your database.
Best practices
- Start with scenarios where visuals make the biggest difference: abandoned cart reminders and product launches.
- Use RCS for messages that are designed to drive action, a purely informational message does not necessarily need buttons.
- Treat it as part of the customer journey, not just another channel: include it in your contact pressure rules alongside email and SMS.
The benefits of Probance RCS
- Visual and interactive messages delivered through the phone’s native messaging app
- Your brand displayed with its logo, with no app to install
- Action buttons that shorten the path to conversion
- Tracking of opens, clicks, and interactions
- Automatic SMS fallback for recipients whose devices do not support RCS
- The same segments, product recommendations, and contact pressure management as your other channels
- One-off campaigns and automated scenarios, all managed directly from Probance One
Useful resources:
Everything you need to know about RCS
4. On-site notifications: engage your visitors in real time
What is an on-site notification?
On-site notifications allow you to personalise communication directly on your website by delivering targeted messages to known visitors at the moment they are most engaged.
Results:
- Fewer bounce
- Visitors stay longer on your site
- Immediate and relevant interaction
Bets practices:
- Combine on-site notifications with your email campaigns to increase the visibility of your offers and boost engagement. For example, a promotional email can be complemented by an on-site reminder to encourage conversion.
- Target your commercial campaigns to a specific audience.
- Write short, impactful messages to drive action.
- Schedule personalised alerts to encourage members to return or make repeat purchases.
Advantages of Probance on-site notifications:
- Personalised experience for each known member, without requiring email consent
- Automatic detection of registered members (prospects and customers)
- Ideal for reactivating inactive contacts
- Real-time interaction
- Customisable format for seamless integration into your site
- Unlimited campaign possibilities
- Dynamic recommendations based on user behaviour:
- Complementary products for buyers
- Viewed products for casual visitors
- Trending products for newcomers
Cross-sell: target customers who have purchased a ‘premium’ product
Useful resources:
How to create an on-site notification?
Probance enables you to enhance your relationship strategy through two high-impact options: on-site notifications and SMS campaigns. These channels allow you to communicate with your customers in real time, directly on your website or on their mobile devices, to boost engagement. To maximise your results, we recommend using them alongside email.
-> To activate these features, simply contact your account manager.
5. On-site recommendations: AI at the service of personalisation
Reco OnSite (ROS) delivers an even more personalized user journey.
We combine the power of our AI, data from your CRM, and browsing information to recommend relevant products to each visitor, tailored to the page they are viewing.
Why implement on-site recommendations?
- Provide a personalised experience from the very first visit.
- Increase engagement and conversion with relevant products.
- Strengthen consistency between your marketing channels and your e-commerce site.
ROS real-time analysis:
- Pages visited,
- Products viewed or added to the cart,
- Overall browsing behaviour.
Thanks to Probance AI, recommendations are refined with each interaction, whether it’s a new visitor or an already identified customer.
All of this can be configured directly from the Probance One interface.
6. Manage and analyse your multichannel performance
Refine your results analysis with performance reports tailored to each sending channel. Performance tracking pages allow you to view your statistics by channel type and access reports optimised for better readability. With Probance, you benefit from centralised performance tracking across all channels:
- Overall view for a comprehensive overview,
- Push view (emails, SMS, notifications),
- On-site view to assess the impact on your traffic and conversions.
You can analyse:
- Impressions, clicks, and revenue generated,
- Performance by device (desktop, mobile),
- Behaviours by visitor type (new, bouncing, identified).
In summary
Diversifying your channels means offering your customers a richer, smoother, and more personalized experience. With Probance, you centralize your actions, fine-tune your messaging, and maximize your results through a unified, data-driven approach.
The holiday season is the time of year when your customer base generates the most revenue. It is also when inboxes are at their most crowded, making it all the more valuable to rely on several coordinated channels rather than just one.
👉 To activate SMS, RCS, or OnSite notifications, contact your account manager.