SMS, on-site notifications, and recommendations: powerful assets for your campaigns
Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to intelligently coordinate their communications across multiple touchpoints. At Probance, unified multichannel marketing lies at the heart of our approach: one tool, multiple channels, and a seamless, consistent experience for your customers.
1. The power of multichannel with Probance
With Probance, you centralise the management and analysis of all your channels within a single platform:
- Advanced message personalisation: tailor the content of each channel according to the contact’s profile and behaviour.
- Centralised performance analysis: compare and optimise your results across all your campaigns.
- Channel-specific pressure management: control sending frequency to avoid over-contacting and improve email deliverability.
Pressure constraints allow us to limit the amount of communication our customers receive, and with Probance One, we can manage multiple channel constraints using a single tool, thus streamlining our marketing strategy. To learn more, watch our video: How to configure Channel Pressure Constraints in Probance One?
2. SMS: a direct and effective channel
SMS Marketing with Probance
What is the SMS Channel option?
The Probance SMS option allows you to send your SMS campaigns directly from Probance One.
It is a complementary channel to email, ideal for multiplying touchpoints and enhancing the performance of your marketing activities.
You can personalise your communications by including data specific to each customer, such as their name, first name, or date of birth. This makes your messages more relevant and engaging for each recipient. To find out more, read our article Personalizing SMS with customer profile information.
Send all types of messages:
- Automatic alerts and reminders
- Promotions and flash sales
- Event invitations or store openings
SMS generates 10 times more conversions than email, with 92% of messages read within 4 minutes of receipt.
Best practices:
- Drive customers to your store with targeted SMS.
- Combine one-off messages with your automated scenarios.
- Capitalize on all your commercial campaigns throughout the year.
Advantages of the Probance SMS channel:
- Short and impactful messages
- Very high open rate (≈ 83%)
- Immediate engagement
- Compatible with all mobile devices
- Simple and quick design
- Flexible integration: transactional, newsletter, or automated SMS
- Budget control: no hidden costs
- Dynamic personalisation using CRM data
- Centralised performance tracking in Probance One
The structure of a marketing SMS:
Useful resources:
How to send an SMS newsletter campaign?
How to send a transactional SMS?
Personalizing SMS with customer profile information
SMS best practices
3. On-site notifications: engage your visitors in real time
What is an on-site notification?
On-site notifications allow you to personalise communication directly on your website by delivering targeted messages to known visitors at the moment they are most engaged.
Results:
- Fewer bounce
- Visitors stay longer on your site
- Immediate and relevant interaction
Bets practices:
- Combine on-site notifications with your email campaigns to increase the visibility of your offers and boost engagement. For example, a promotional email can be complemented by an on-site reminder to encourage conversion.
- Target your commercial campaigns to a specific audience.
- Write short, impactful messages to drive action.
- Schedule personalised alerts to encourage members to return or make repeat purchases.
Advantages of Probance on-site notifications:
- Personalised experience for each known member, without requiring email consent
- Automatic detection of registered members (prospects and customers)
- Ideal for reactivating inactive contacts
- Real-time interaction
- Customisable format for seamless integration into your site
- Unlimited campaign possibilities
- Dynamic recommendations based on user behaviour:
- Complementary products for buyers
- Viewed products for casual visitors
- Trending products for newcomers
Cross-sell: target customers who have purchased a ‘premium’ product
Useful resources:
How to create an on-site notification?
Probance enables you to enhance your relationship strategy through two high-impact options: on-site notifications and SMS campaigns. These channels allow you to communicate with your customers in real time, directly on your website or on their mobile devices, to boost engagement. To maximise your results, we recommend using them alongside email.
-> To activate these features, simply contact your account manager.
4. On-site recommendations: AI at the service of personalisation
From early 2026, On-site Recommendations (ROS) will offer even more advanced personalisation of the user journey.
We combine the power of our AI, data from your CRM, and browsing information to recommend relevant products to each visitor, tailored to the page they are viewing.
Why implement on-site recommendations?
- Provide a personalised experience from the very first visit.
- Increase engagement and conversion with relevant products.
- Strengthen consistency between your marketing channels and your e-commerce site.
ROS real-time analysis:
- Pages visited,
- Products viewed or added to the cart,
- Overall browsing behaviour.
Thanks to Probance AI, recommendations are refined with each interaction, whether it’s a new visitor or an already identified customer.
All of this can be configured directly from the Probance One interface.
5. Manage and analyse your multichannel performance
Refine your results analysis with performance reports tailored to each sending channel. Performance tracking pages allow you to view your statistics by channel type and access reports optimised for better readability. With Probance, you benefit from centralised performance tracking across all channels:
- Overall view for a comprehensive overview,
- Push view (emails, SMS, notifications),
- On-site view to assess the impact on your traffic and conversions.
You can analyse:
- Impressions, clicks, and revenue generated,
- Performance by device (desktop, mobile),
- Behaviours by visitor type (new, bouncing, identified).
In summary
Diversifying your channels means offering your customers a richer, smoother, and more personalised experience.
With Probance, you centralise your actions, refine your messages, and maximise your results, all within a unified, data-driven approach.
-> It’s time to harness the full potential of multichannel marketing.
Activate your SMS campaigns, on-site notifications, and get ready for on-site recommendations from early 2026!