MARKETING GUIDES
In marketing automation, the era of “basic” automation is behind us. Sending an email triggered by an event is good.Sending the right content, to the right person, at the right time is better. And above all: sending the right product…
Email marketing remains, year after year, one of the most powerful tools for building a lasting relationship with your customers. When well designed, it does more than generate traffic or one-off sales: it nurtures loyalty and turns occasional buyers into…
When it comes to marketing automation, most people think about newsletters or big campaigns. But some of the most powerful interactions happen one-on-one, at exactly the right moment.A customer buys a book, signs up for a service, or forgets their…
In the field of email marketing, analyzing the performance of your campaigns is essential to optimize your strategies, maximize engagement, and improve return on investment (ROI). Key Performance Indicators (KPIs) play a central role in this process. Here are the…
At Probance, we offer 11 ready-to-use, personalized marketing scenarios tailored to your business. Each model is adapted to the specific features and style of your website, and fine-tuned according to the trigger and objective of each scenario. Each scenario contains…