MARKETING GUIDES
A successful newsletter isn’t just about sending a message… It’s about capturing your subscribers’ attention and building a genuine connection with them. Here are the keys to creating a newsletter that engages and converts: Why crafting quality newsletters is essential…
The creation of marketing emails is constantly evolving. Every year, new creative possibilities emerge, giving us more opportunities to capture attention and maintain contact with our customers. It is therefore essential to understand the current trends. In 2025, email marketing…
Today, it is very important to retain your customers, because competition increases in every area of activity, so you have to know how to keep them. With the development of e-commerce, the consumer has more power than before. So you…
Today, A/B testing is essential for a successful emailing strategy. If you want to improve the results of your automated scenarios and newsletters, you have two options: you can trust your intuition or you implement tests. What is A/B testing…
Every year digital marketing evolves but email remains the essential digital communication channel to keep in touch with your customers and prospects. 306 billion emails are sent every day! That’s why it’s essential to keep up with the trends! 1.…