How to get the most out of your automated scenarios with Probance?

At Probance, we offer 11 ready-to-use, personalized marketing scenarios tailored to your business. Each model is adapted to the specific features and style of your website, and fine-tuned according to the trigger and objective of each scenario. Below, we explain the key characteristics of each scenario and share best practices for designing them, so you can achieve the best possible performance — whether it’s increasing conversion rates and revenue, strengthening customer relationships, acquiring new clients, or building loyalty effortlessly.

Scenarios designed to increase conversion rates and revenue

POST VISIT

The goal of this scenario is to detect when a customer shows interest in specific products or categories. Through its two-part campaign, we aim to turn the customer’s visit to the website into a purchase. To achieve this, the products they viewed are automatically sent to them, along with a selection of items from the same main or secondary category that may also be of interest.

Best Practices:

• Personalize the content by showing the products viewed, along with a selection tailored to the user’s behavior and profile, demonstrating genuine interest in their needs.
• Offer an exclusive deal to encourage purchase
• Highlight an additional benefit, such as free shipping or responsive customer service.
• Create a sense of urgency by mentioning, for example, the limited availability of the product.

ABANDONED CART

This scenario is designed for customers who started the purchase process but didn’t complete it. Through its four-part campaign, we aim to remove any obstacles the customer may have encountered and encourage them to finalize their purchase. To do this, a reminder of the items left in their cart is sent, along with personalized product recommendations based on those items and additional information that may answer their questions and help them make a decision.

Best Practices:

• Personalize the content by using custom tags such as the user’s name or one of the products in their cart, along with a selection of items tailored to their behavior.
• Reinforce the sense of urgency by highlighting the limited availability of the products in their cart.
• Offer support by making it easy to contact customer service, who can answer any questions the user may have.
• Include a compelling call-to-action with a direct link to the abandoned cart.

CROSS SELL

This scenario targets customers who have already made a purchase on the website, with the goal of increasing the frequency of repeat purchases by following up with products of interest. To achieve this, complementary products related to their previous purchase are recommended.

Best Practices:

• Use eye-catching visuals to grab attention right from the start.
• Take the opportunity to thank your customers for their purchase and strengthen your relationship with them.
• Include testimonials and customer reviews to build trust.

RESELL

This scenario targets customers who have already made a purchase and aims to shorten the time until their next purchase. Probance’s algorithm can calculate the purchase intervals for each product type, allowing the system to send each customer the products they previously bought at the exact time they are likely to need to reorder them.

Best Practices:

• In addition to previously purchased products, offer personalized recommendations based on them.
• This is a good opportunity to ask your customers to leave a review or share their opinion about their shopping experience.

Scenarios aimed at strengthening customer relationships

BIRTHDAY

This scenario aims to build a stronger relationship with your customers by sending them special emails. To create a lasting connection over time, let your customers know that you remember their birthday and thank them for their trust in your brand.

Best Practices:

• Although the main goal is to congratulate your customer, you can also encourage them to celebrate the occasion with a special purchase and suggest personalized recommendations.
• Offer a discount or special promotion.
• If you don’t have your contacts’ birthday dates, Probance can adapt this scenario by configuring a Registration Anniversary or First Purchase Anniversary instead.
• Take the opportunity to reinforce your brand identity by highlighting key points or values with some editorial content.

INACTIVE

This scenario aims to reactivate contacts who have not interacted with the brand for some time and to prevent losing them. However, if customers resume activity after a certain period, it is important to remind them of the option to unsubscribe, in order to maintain a clean and high-quality contact base.

Best Practices:

• Remind your customers of the benefits they will lose if they decide to unsubscribe.
• Offer an attractive deal to encourage their return.
• Maintain a friendly and respectful tone.

WELCOME

This scenario aims to welcome your new contacts and introduce your brand. Probance creates a series of 4 onboarding campaigns to deliver all relevant content and convert each new user into a customer.

Best Practices:

• Highlight your brand’s values and DNA, and introduce its universe.
• Encourage a first purchase with a welcome discount.
• Use personalized elements from the very first email to start building a personal connection.

Scenarios to attract and involve your customers

NEW PRODUCT ALERT

Probance detects new products added to the favorite or recently visited categories of each of your contacts, and automatically sends them a personalized selection to keep them informed—without the need to create manual newsletters and without sending the same email to everyone, featuring products that may not match their interests.

Best Practices:

• Use personalized tags related to the contact’s name or one of their products to clearly show that they are not receiving a generic email, but content tailored to their interests.
• You can also take advantage of these emails to add additional information you want to remind them of, such as an extra benefit of your brand, contact details, or categories you wish to highlight…

DISCOUNT ALERT

Probance automatically detects the products that have interested each of your contacts and that are on promotion, notifying them automatically. This way, each contact receives promotions matching their interests without the need to create manual newsletters every time.

Best Practices:

• Ensure clarity and conciseness. Make it easy for your contact to see and clearly understand the promotion.
• Emphasize the limited-time nature of the discounts to increase the sense of urgency.

BACK IN STOCK ALERT

This scenario aims to recover a potential sale. It automatically notifies your customer when the products they were interested in but were out of stock are back in stock.

Best Practices:

• Take the opportunity to add additional content you want to highlight.
• Strengthen the connection with your contacts by including personalized elements such as their name or the product they are interested in.

Scenario to effortlessly build customer loyalty

REGULAR NEWSLETTER

All the scenarios we’ve seen so far are triggered by specific events, but what if you want to keep your customers regularly informed? We have the solution! Strengthen your customers’ engagement with your brand by sending an automated regular newsletter (monthly, weekly, or biweekly).

Does this mean that every month, week, or fortnight your customers will receive the same email? Not at all! Dynamic blocks will display different products for each contact and each send. This way, you can configure your newsletters to showcase trending products at the time of sending, a summary of promotions from the recent period… All tailored to each user’s behavior.

Best Practices:

• Take the opportunity to regularly remind customers of the added benefits of your brand.
• Add extra elements you want to highlight on your site, such as important categories, additional services, or customer service contact details.
• Use eye-catching visuals, and if possible, dynamic elements (GIFs).

The only limit is the one you set!

With Probance, you will always be able to manage the needs and specificities of your brand.

In addition to the 11 scenarios we have presented and their variations, we offer you the possibility to create additional custom-designed and configured scenarios to achieve your goals.

A Wishlist campaign to send your contacts the products they have added to their wishlists or favorites? One to let them know they can purchase a gift card? Or perhaps one to introduce your loyalty program and reward your VIP customers? … And much more! It’s up to you to decide how far you want to go.

Contact your account manager to explore all the possibilities that Probance has to offer.