To set up an A/B test on a newsletter, go to Campaign > Newsletter in Probance One.
Create a new newsletter or open an existing one, then configure the different versions you want to test.
Two testing modes are available:
- Simple test (manual)
- Optimized test (automated based on predefined criteria)
You can test various elements such as the design (template), subject line, or send time, and automatically activate the best-performing version based on the results.
Note: A newsletter that has already been sent cannot be A/B tested.