Exclude purchased products from personalized offers

This tutorial will guide you through the steps to configure the purchased product quarantine in your campaigns.

1. General overview

The purchased product quarantine is a mechanism that temporarily withholds products purchased by each recipient for a defined period of time, allowing you to exclude them from the selections generated by the personalized offer in both automated and newsletter campaigns.

This exclusion helps prevent recommending products that the recipient has already purchased, and also avoids suggesting products that are no longer “necessary” based on cart or browsing behavior.

When a product is purchased by a contact, it is placed in purchase quarantine for 180 days.

For each campaign that includes a personalized offer, you can choose to enable or disable the exclusion of quarantined products. When this option is enabled, any product currently in quarantine for a recipient will automatically be excluded from their personalized selection.

Note: The personalized offer must be configured on the campaign to access this option. If not, refer to our guides on setting up recommendation rules and integrating known products for the recipient.

2. Enable the exclusion of purchased products

1. In the campaign configuration page, go to the Personalized Offer section and click Edit.
2. Click on Advanced options.
3. In the row corresponding to your rule, switch the toggle in the Quarantined products column to Exclude.
4. Click Apply.
5. Click Save to confirm your changes.