To run an A/B test within a scenario in Probance One, go to Campaign > Scenario, then click on “+” in the A/B test section.
Two types of tests are available:
- Simple test (manual)
- Optimized test (automated based on predefined criteria)
You can compare different elements such as the email template, subject line, or send time, and then automatically activate the best-performing version based on the results.
Want to learn how to set it up? Watch this video: