{"id":30159,"date":"2025-01-09T16:02:53","date_gmt":"2025-01-09T16:02:53","guid":{"rendered":"https:\/\/doc.probance.com\/?post_type=tutoriels&#038;p=30159"},"modified":"2026-05-28T12:29:55","modified_gmt":"2026-05-28T12:29:55","slug":"monitor-your-newsletters-performances","status":"publish","type":"tutoriels","link":"https:\/\/doc.probance.com\/en\/knowledge-base\/monitor-your-newsletters-performances\/","title":{"rendered":"Monitor your newsletters performances"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article introduces the various tools at your disposal for viewing and analyzing the results of your newsletters.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ancre1\">1. Newsletters dashboard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Access the&nbsp;<strong>Reporting<\/strong>&nbsp;&gt;&nbsp;<strong>Dashboards<\/strong>&nbsp;menu, then select&nbsp;<strong>Performance \u2013 Newsletters<\/strong>&nbsp;from the dropdown list to access the dashboard dedicated to the performance of your newsletters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dashboard aggregates the results of your newsletter over a selected period \u2013 by default, the last 6 months \u2013 and provides key performance indicators for the period, both on average and broken down by newsletter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sent Volume<\/strong><br>corresponds to the total number of messages sent as part of a newsletter during the defined period.<\/li>\n\n\n\n<li><strong>Revenue generated by newsletters<\/strong><br>corresponds to the total amount of transactions generated by newsletters during the defined period.<\/li>\n\n\n\n<li><strong>Transaction Rate<\/strong><br>represents the percentage of sent messages that resulted in a transaction compared to the total number of messages sent.<\/li>\n\n\n\n<li><strong>Open Rate<\/strong><br>corresponds to the percentage of messages opened compared to the total number of messages sent.<\/li>\n\n\n\n<li><strong>Click Rate<\/strong><br>corresponds to the percentage of messages that generated clicks compared to the total number of messages sent.<\/li>\n\n\n\n<li><strong>Responsiveness Rate<\/strong><br>corresponds to the percentage of messages that generated clicks compared to the total number of messages opened.<\/li>\n\n\n\n<li><strong>Unsubscribe Rate<\/strong>\u00a0<br>corresponds to the percentage of messages that generated an opt-out compared to the total number of messages sent.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Newsletter&nbsp;performance<\/strong>&nbsp;table includes each of these indicators for all newsletters sent during the specified period, enabling you to compare them with the metrics provided in your dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ancre2\">2. Newsletters performances<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Evolution<\/strong>&nbsp;page under the&nbsp;<strong>Performances &gt; Newsletters<\/strong>&nbsp;menu allows you to visualize and compare the results of your newsletters on a monthly, weekly, and daily basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Sent Volume<\/strong>&nbsp;graph represents the number of messages sent per month\/week\/day for each newsletter channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The<strong>&nbsp;Rates<\/strong>&nbsp;graph represents the open rate, click-through rate, transaction rate, soft and hard bounce rates, spam rate, and unsubscribe rate per month\/week\/day for each newsletter channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Revenue<\/strong>&nbsp;graph represents the total transaction amount generated per month\/week\/day by each scenario. You can view the results according to the three attribution modes calculated by Probance: last contact contribution, contribution by all contacts, and linear contribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please refer to our dedicated guide on&nbsp;<a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/understand-the-calculation-of-campaign-income-distribution-in-probance-one\/\" data-type=\"tutoriels\" data-id=\"29707\">how to interpret the revenue graphs<\/a>&nbsp;to understand the calculation method applied by each attribution mode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ancre3\">3. Detailed performances of your newsletters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Details<\/strong>&nbsp;page under the&nbsp;<strong>Performances &gt; Newsletters<\/strong>&nbsp;menu allows you to view the detailed results each newsletter send during a specified period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each block corresponds to a newsletter and contains the following information and metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The considered sending period<\/li>\n\n\n\n<li>The sent volume over the period<\/li>\n\n\n\n<li>The open rate<\/li>\n\n\n\n<li>The click-through rate<\/li>\n\n\n\n<li>The spam complaint rate<\/li>\n\n\n\n<li>The hard bounce rate<\/li>\n\n\n\n<li>The soft bounce rate<\/li>\n\n\n\n<li>The unsubscribe rate<\/li>\n\n\n\n<li>The generated revenue, calculated using the three attribution modes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to an email channel campaign, the icon next to the click statistic allows you to access the campaign\u2019s heatmap. The heatmap displays the links, CTAs, images, and areas that recipients have clicked on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The search bar enables you to filter the list of campaigns by scenario, campaign name, channel, and the sending period to be considered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can download the data from your search in a CSV file format by clicking on the download icon.<\/p>\n<div id=\"wpmem_restricted_msg\"><p>This content is restricted to site members.  If you are an existing user, please log in.  New users may register below.<\/p><\/div><div id=\"wpmem_login\"><a id=\"login\"><\/a><form action=\"https:\/\/doc.probance.com\/en\/knowledge-base\/monitor-your-newsletters-performances\/\" method=\"POST\" id=\"wpmem_login_form\" class=\"form\"><input type=\"hidden\" id=\"_wpmem_login_nonce\" name=\"_wpmem_login_nonce\" value=\"af0e76e092\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/tutoriels\/30159\" \/><fieldset><legend>Existing Users Log In<\/legend><label for=\"log\">Username or Email<\/label><div class=\"div_text\"><input name=\"log\" type=\"text\" id=\"log\" value=\"\" class=\"username\" required  \/><\/div><label for=\"pwd\">Password<\/label><div class=\"div_text\"><input name=\"pwd\" type=\"password\" id=\"pwd\" class=\"password\" required  \/><\/div><input name=\"a\" type=\"hidden\" value=\"login\" \/><input name=\"redirect_to\" type=\"hidden\" value=\"https:\/\/doc.probance.com\/en\/knowledge-base\/monitor-your-newsletters-performances\/\" \/><div class=\"button_div\"><input name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/>&nbsp;<label for=\"rememberme\">Remember Me<\/label>&nbsp;&nbsp;<input type=\"submit\" name=\"Submit\" value=\"Log In\" class=\"buttons\" \/><\/div><\/fieldset><\/form><\/div><div id=\"wpmem_reg\"><a id=\"register\"><\/a><form name=\"form\" method=\"post\" action=\"https:\/\/doc.probance.com\/en\/knowledge-base\/monitor-your-newsletters-performances\/\" id=\"wpmem_register_form\" class=\"form\"><input type=\"hidden\" id=\"_wpmem_register_nonce\" name=\"_wpmem_register_nonce\" value=\"35f8bfaf05\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/tutoriels\/30159\" \/><fieldset><legend>New User Registration<\/legend><label for=\"username\" class=\"text\">Choose a Username<span class=\"req\">*<\/span><\/label><div class=\"div_text\"><input name=\"username\" type=\"text\" id=\"username\" value=\"\" class=\"textbox\" required  \/><\/div><label for=\"first_name\" class=\"text\">First Name<span class=\"req\">*<\/span><\/label><div class=\"div_text\"><input name=\"first_name\" type=\"text\" id=\"first_name\" value=\"\" class=\"textbox\" required  \/><\/div><label for=\"last_name\" class=\"text\">Last Name<span class=\"req\">*<\/span><\/label><div class=\"div_text\"><input name=\"last_name\" type=\"text\" id=\"last_name\" value=\"\" class=\"textbox\" required  \/><\/div><label for=\"user_email\" class=\"text\">Email<span class=\"req\">*<\/span><\/label><div class=\"div_text\"><input name=\"user_email\" type=\"email\" id=\"user_email\" value=\"\" class=\"textbox\" required  \/><\/div><input name=\"a\" type=\"hidden\" value=\"register\" \/><input name=\"wpmem_reg_page\" type=\"hidden\" value=\"https:\/\/doc.probance.com\/en\/knowledge-base\/monitor-your-newsletters-performances\/\" \/><div class=\"button_div\"><input name=\"submit\" type=\"submit\" value=\"Register\" class=\"buttons\" \/><\/div><div class=\"req-text\"><span class=\"req\">*<\/span>Required field<\/div><\/fieldset><\/form><\/div>","protected":false},"excerpt":{"rendered":"<p>This article introduces the various tools at your disposal for viewing and analyzing the results of your newsletters. 1. Newsletters dashboard Access the&nbsp;Reporting&nbsp;&gt;&nbsp;Dashboards&nbsp;menu, then select&nbsp;Performance \u2013 Newsletters&nbsp;from the dropdown list to access the dashboard dedicated to the performance of your newsletters. The dashboard aggregates the results of your newsletter over a selected period \u2013 by [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","sujets":[648],"class_list":["post-30159","tutoriels","type-tutoriels","status-publish","hentry","sujets-performance-monitoring"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tutoriels\/30159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tutoriels"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/tutoriels"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=30159"}],"wp:term":[{"taxonomy":"sujets","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/sujets?post=30159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}