{"id":33786,"date":"2025-06-02T10:43:59","date_gmt":"2025-06-02T10:43:59","guid":{"rendered":"https:\/\/doc.probance.com\/?post_type=tips&#038;p=33786"},"modified":"2025-08-27T12:19:25","modified_gmt":"2025-08-27T12:19:25","slug":"how-to-run-an-a-b-test-on-a-newsletter","status":"publish","type":"tips","link":"https:\/\/doc.probance.com\/en\/tips\/how-to-run-an-a-b-test-on-a-newsletter\/","title":{"rendered":"How to run an A\/B test on a newsletter?"},"content":{"rendered":"\n<p>To set up an A\/B test on a newsletter, go to <strong>Campaign > Newsletter<\/strong> in Probance One.<br>Create a new newsletter or open an existing one, then configure the different versions you want to test.<\/p>\n\n\n\n<p>Two testing modes are available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simple test<\/strong> (manual)<\/li>\n\n\n\n<li><strong>Optimized test<\/strong> (automated based on predefined criteria)<\/li>\n<\/ul>\n\n\n\n<p>You can test various elements such as the design (template), subject line, or send time, and automatically activate the best-performing version based on the results.<\/p>\n\n\n\n<p><em><strong>Note:<\/strong> A newsletter that has already been sent cannot be A\/B tested.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to run an A\/B test on a newsletter?\" src=\"https:\/\/player.vimeo.com\/video\/1083826333?dnt=1&amp;app_id=122963\" width=\"500\" height=\"224\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To set up an A\/B test on a newsletter, go to Campaign > Newsletter in Probance One.Create a new newsletter or open an existing one, then configure the different versions you want to test. Two testing modes are available: You can test various elements such as the design (template), subject line, or send time, and [&hellip;]<\/p>\n","protected":false},"author":607,"featured_media":0,"template":"","tips_tags":[1043,897,1083],"class_list":["post-33786","tips","type-tips","status-publish","hentry","tips_tags-a-b-test-en","tips_tags-campaigns","tips_tags-newsletter"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tips\/33786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tips"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/tips"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/607"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=33786"}],"wp:term":[{"taxonomy":"tips_tags","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tips_tags?post=33786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}