{"id":33782,"date":"2025-06-02T10:25:45","date_gmt":"2025-06-02T10:25:45","guid":{"rendered":"https:\/\/doc.probance.com\/?post_type=tips&#038;p=33782"},"modified":"2025-08-27T12:19:29","modified_gmt":"2025-08-27T12:19:29","slug":"how-to-run-an-a-b-test-on-a-scenario","status":"publish","type":"tips","link":"https:\/\/doc.probance.com\/en\/tips\/how-to-run-an-a-b-test-on-a-scenario\/","title":{"rendered":"How to run an A\/B test on a scenario?"},"content":{"rendered":"\n<p>To run an A\/B test within a scenario in Probance One, go to <strong>Campaign &gt; Scenario<\/strong>, then click on <strong>\u201c+\u201d<\/strong> in the <strong>A\/B test<\/strong> section.<\/p>\n\n\n\n<p>Two types of tests are available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simple test<\/strong> (manual)<\/li>\n\n\n\n<li><strong>Optimized test<\/strong> (automated based on predefined criteria)<\/li>\n<\/ul>\n\n\n\n<p>You can compare different elements such as the email template, subject line, or send time, and then automatically activate the best-performing version based on the results.<\/p>\n\n\n\n<p><strong>Want to learn how to set it up? Watch this video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TIPS - How to run an A\/B test on a scenario?\" src=\"https:\/\/player.vimeo.com\/video\/1082180777?dnt=1&amp;app_id=122963\" width=\"500\" height=\"224\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To run an A\/B test within a scenario in Probance One, go to Campaign &gt; Scenario, then click on \u201c+\u201d in the A\/B test section. Two types of tests are available: You can compare different elements such as the email template, subject line, or send time, and then automatically activate the best-performing version based on [&hellip;]<\/p>\n","protected":false},"author":607,"featured_media":0,"template":"","tips_tags":[1043,897,1093],"class_list":["post-33782","tips","type-tips","status-publish","hentry","tips_tags-a-b-test-en","tips_tags-campaigns","tips_tags-scenario-en"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tips\/33782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tips"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/tips"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/607"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=33782"}],"wp:term":[{"taxonomy":"tips_tags","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tips_tags?post=33782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}