{"id":36863,"date":"2025-12-16T11:01:17","date_gmt":"2025-12-16T11:01:17","guid":{"rendered":"https:\/\/doc.probance.com\/?p=36863"},"modified":"2025-12-16T11:01:18","modified_gmt":"2025-12-16T11:01:18","slug":"automation-is-great-intelligent-recommendations-make-the-difference","status":"publish","type":"post","link":"https:\/\/doc.probance.com\/en\/automation-is-great-intelligent-recommendations-make-the-difference\/","title":{"rendered":"Automation is great. Intelligent recommendations make the difference."},"content":{"rendered":"\n<p>In marketing automation, the era of \u201cbasic\u201d automation is behind us. Sending an email triggered by an event is good.<br>Sending <strong>the right content, <\/strong>to <strong>the right person, <\/strong>at <strong>the right time <\/strong>is better.<\/p>\n\n\n\n<p>And above all: <strong>sending the right product recommendation<\/strong>, the one that truly matches what the customer wants, sometimes even before they realise it themselves. This is exactly what Probance One enables, thanks to a unique combination of predictive AI, automated targeting and intelligent recommendation blocks seamlessly integrated into your campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Personalise the buying journey without asking a single question: AI does the analysis for you<\/h2>\n\n\n\n<p>One of the key strengths of Probance One lies in its ability to<strong> automatically analyse each customer\u2019s individual history <\/strong>and combine it with trends derived from the behaviour of your entire customer base in order to identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>their <strong>preferred categories,<\/strong><\/li>\n\n\n\n<li>their <strong>usual brands,<\/strong><\/li>\n\n\n\n<li>their <strong>most recent visits, items added to basket and interests,<\/strong><\/li>\n\n\n\n<li>their <strong>latest purchases,<\/strong><\/li>\n\n\n\n<li><strong>trending products aligned with their behaviour.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Result:<br>\ud83d\udc49 <strong>you deliver truly relevant product recommendations without any manual configuration<\/strong>, and without ever explicitly asking for customer preferences.<\/p>\n\n\n\n<p>In practical terms:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 You automatically recommend:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>products from<\/strong> each customer\u2019s <strong>preferred categories<\/strong><\/li>\n\n\n\n<li><strong>trending products aligned with their behaviour<\/strong><\/li>\n\n\n\n<li><strong>relevant price drops<\/strong>, <strong>new arrivals<\/strong> or <strong>back-in-stock<\/strong> items<\/li>\n\n\n\n<li>the most compatible <strong>complementary products<\/strong>, powered by Cross-Sell analysis<\/li>\n<\/ul>\n\n\n\n<p>All without creating complex segmentations, writing SQL queries or setting up manual rules: <strong>AI does it for you.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Useful resources :<br>\ud83d\udc49 <strong><a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/including-personalized-product-recommendations-into-your-emails\/?autologin=start\">Include personalized product recommendations into your emails<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. Insert dynamic recommendations directly into your emails<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Within the configuration interface:<\/strong><\/h4>\n\n\n\n<p>&#8211; The <strong>Personalised Offer<\/strong> section allows you to embed product blocks in your campaigns that are automatically updated for each recipient.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1024x444.png\" alt=\"\" class=\"wp-image-36868\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1024x444.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-300x130.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-768x333.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1536x666.png 1536w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1.png 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Always make sure<strong> to configure a personalised recommendation selection rule <\/strong>in the <em>Personalised Offer<\/em> section of your campaign. This step is essential, <strong>just like adding the recommended product display block in the editor<\/strong>, to ensure that recommendations are correctly generated and properly displayed in the email.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Smarter recommendations with advanced filters<\/strong><\/h3>\n\n\n\n<p>To further refine your recommendations, Probance One allows you to use business filters without requiring any technical expertise.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1-1024x444.png\" alt=\"\" class=\"wp-image-36872\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1-1024x444.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1-300x130.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1-768x333.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1-1536x666.png 1536w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-1-1.png 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, you can:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Filter by:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>products in stock<\/li>\n\n\n\n<li>products from a specific category<\/li>\n\n\n\n<li>specific brands<\/li>\n\n\n\n<li>retail price (incl. VAT) or discounted retail price (incl. VAT)<\/li>\n\n\n\n<li>launch date<\/li>\n\n\n\n<li>products on promotion<\/li>\n\n\n\n<li>products with recent price drops<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Exclude:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>low-margin products<\/li>\n\n\n\n<li>specific ranges<\/li>\n\n\n\n<li>entire categories<\/li>\n\n\n\n<li>products already purchased<\/li>\n<\/ul>\n\n\n\n<p>All in just a few clicks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Useful resources:<br>\ud83d\udc49 <strong>Video : <a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-filter-your-product-recommendations-to-only-the-categories-that-matter-to-you\/\/?p=32445&amp;autologin=start\" data-type=\"link\" data-id=\"https:\/\/doc.probance.com\/en\/tips\/how-to-filter-your-product-recommendations-to-only-the-categories-that-matter-to-you\/\/?p=32445&amp;autologin=start\" target=\"_blank\" rel=\"noreferrer noopener\">How to filter your product recommendations to only the categories that matter to you?<\/a><\/strong> A dedicated video explains how to apply these filters to better target what matters to you.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Within the template:<\/strong><\/h4>\n\n\n\n<p>&#8211; You can choose between <strong>two types of selections:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RECO offers<\/h3>\n\n\n\n<p>Recommendations generated by Probance\u2019s algorithms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trending products<\/li>\n\n\n\n<li>Personalised best sellers<\/li>\n\n\n\n<li>Cross-sell<\/li>\n\n\n\n<li>Basket-based<\/li>\n\n\n\n<li>Visit-based<\/li>\n\n\n\n<li>Based on recent behaviour<\/li>\n\n\n\n<li>Full catalogue<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PERSO offers<\/h3>\n\n\n\n<p>Products <strong>already known<\/strong> to the recipient: recently viewed items, previously purchased products, items added to the basket&#8230; as well as any other relevant interactions depending on your project.<\/p>\n\n\n\n<p>These preconfigured blocks (list or column layout) automatically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product image<\/li>\n\n\n\n<li>name<\/li>\n\n\n\n<li>price<\/li>\n\n\n\n<li>URL<\/li>\n\n\n\n<li>description<\/li>\n\n\n\n<li>custom CTA <\/li>\n<\/ul>\n\n\n\n<p>Simply insert the <strong>Product Recommendation<\/strong> <strong>block<\/strong>, choose the number of items (up to 6), and you\u2019re done. <strong>No code. No scripts. No additional feeds.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-2-1024x444.png\" alt=\"\" class=\"wp-image-36876\" style=\"width:900px\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-2-1024x444.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-2-300x130.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-2-768x333.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-2-1536x666.png 1536w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-2.png 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-3-1024x444.png\" alt=\"\" class=\"wp-image-36880\" style=\"width:900px\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-3-1024x444.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-3-300x130.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-3-768x333.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-3-1536x666.png 1536w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-3.png 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To discover the full process for preparing your template to display product recommendations, please refer to our dedicated resource:<br>\ud83d\udc49 <strong><a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/including-personalized-product-recommendations-into-your-emails\/\/?p=32445&amp;autologin=start\" data-type=\"link\" data-id=\"https:\/\/doc.probance.com\/en\/knowledge-base\/including-personalized-product-recommendations-into-your-emails\/\/?p=32445&amp;autologin=start\">Include personalized product recommendations into your emails<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Your template is now ready:<\/strong> your contacts will see product recommendations tailored to their profile as soon as the campaign is sent.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"700\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/LOGO.png\" alt=\"\" class=\"wp-image-36864\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/LOGO.png 550w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/LOGO-236x300.png 236w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. &#8220;Quarantine&#8221; management: reducing repetition to enhance the customer experience<\/strong><\/h2>\n\n\n\n<p>In an environment where inboxes are saturated,<strong> repeatedly promoting the same product is one of the biggest customer irritants.<\/strong><br>This leads to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fatigue<\/li>\n\n\n\n<li>a drop in click-through rates<\/li>\n\n\n\n<li>a feeling of marketing pressure<\/li>\n\n\n\n<li>a loss of perceived relevance<\/li>\n<\/ul>\n\n\n\n<p>To prevent this, Probance One includes a strategic feature: <strong>the automatic pausing of recently recommended and purchased products<\/strong>, commonly referred to as <em>quarantine management.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Automatic pausing: a key mechanism for ensuring recommendation relevance<\/strong><\/h3>\n\n\n\n<p><br>Once recommended, a product <strong>can be excluded from future suggestions<\/strong> for a defined period (15, 30, 45 days, etc.). If the product is purchased, it is<strong> automatically placed in quarantine for 6 month<\/strong>s, except in the case of a repurchase scenario.<br>During this period, the product <strong>will no longer be suggested<\/strong> to the same contact, even if it would naturally resurface in the recommendation algorithms.                                                                                                                                                                                                                                                         With a single click, you control:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the automatic exclusion of recently purchased or recommended products,<\/li>\n\n\n\n<li>the diversity of suggestions,<\/li>\n\n\n\n<li>the perceived freshness of your communications,<\/li>\n\n\n\n<li>improved interaction rates.<\/li>\n<\/ul>\n\n\n\n<p>Even without any action on your part, Probance <strong>automatically applies a default configuration<\/strong> to ensure quarantine management operates in line with best practices.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"825\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-4.png\" alt=\"\" class=\"wp-image-36885\" style=\"width:900px\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-4.png 1902w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-4-300x130.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-4-1024x444.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-4-768x333.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-4-1536x666.png 1536w\" sizes=\"auto, (max-width: 1902px) 100vw, 1902px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"825\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-5.png\" alt=\"\" class=\"wp-image-36889\" style=\"width:900px\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-5.png 1902w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-5-300x130.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-5-1024x444.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-5-768x333.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/12\/Untitled-design-5-1536x666.png 1536w\" sizes=\"auto, (max-width: 1902px) 100vw, 1902px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Useful resources:<br>\ud83d\udc49 Step-by-step video:<br><strong><a href=\"https:\/\/doc.probance.com\/en\/tips\/exclude-previously-recommended-products-from-recommendations\/\/?p=32445&amp;autologin=start\" data-type=\"link\" data-id=\"https:\/\/doc.probance.com\/en\/tips\/exclude-previously-recommended-products-from-recommendations\/\/?p=32445&amp;autologin=start\" target=\"_blank\" rel=\"noreferrer noopener\">How to exclude previously recommended products from recommendations?<\/a><\/strong><br><br>\ud83d\udc49 In-depth article:<br><strong><a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/temporarily-exclude-previously-recommended-products-from-future-suggestions\/\/?p=32445&amp;autologin=start\" data-type=\"link\" data-id=\"https:\/\/doc.probance.com\/base-de-connaissance\/exclure-temporairement-les-produits-deja-proposes-des-recommandations\/?autologin=start\" target=\"_blank\" rel=\"noreferrer noopener\">Temporarily exclude previously recommended products from future suggestions<\/a><\/strong><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>The immediate marketing benefits of quarantine management:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater variety in your emails<\/strong>, avoiding the \u201cseen before\u201d effect and marketing fatigue.<\/li>\n\n\n\n<li><strong>Stronger engagement<\/strong>, driven by constantly refreshed recommendations.<\/li>\n\n\n\n<li><strong>Increased perceived relevance<\/strong>, a key driver of satisfaction and customer loyalty.<\/li>\n\n\n\n<li><strong>Improved conversion rates<\/strong>, as the products displayed are better aligned with each stage of the customer journey.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><br><br><strong>4. SKY TUNE RECOMMEND: tailor-made recommendations crafted by data experts<\/strong><\/h2>\n\n\n\n<p>While native recommendation rules (cross-sell, trending products, visits, baskets, best sellers, etc.) cover the majority of use cases, some brands have more specific needs, often related to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>their merchandising strategy,<\/li>\n\n\n\n<li>their commercial policy,<\/li>\n\n\n\n<li>internal recommendations from in-store teams,<\/li>\n\n\n\n<li>margin or stock constraints,<\/li>\n\n\n\n<li>the need for a more accurate and relevant consideration of product attributes.<\/li>\n<\/ul>\n\n\n\n<p>This is where <strong>SKY TUNE RECOMMEND<\/strong> comes in, an advanced layer that enables the definition of highly precise, bespoke business rules, built to measure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concrete examples of expert rules<\/h3>\n\n\n\n<p>With <strong>SKY TUNE<\/strong>, you can, for example:<\/p>\n\n\n\n<p><strong>Highlight \u201cstar\u201d products<\/strong><br>Recommended by in-store advisors, internal experts or brand ambassadors.<\/p>\n\n\n\n<p>Prioritise products from<strong> a premium collection <\/strong>or<strong> a partner brand<\/strong><br>An effective strategy to reinforce perceived value or increase average basket margin.<\/p>\n\n\n\n<p>We integrate the algorithms and product associations defined by the client directly into Probance, and then combine them with the platform\u2019s native algorithms to take the recommendation strategy even further.<br>For instance, when a client has predefined (\u201chard-coded\u201d) product associations for part of their catalogue, these can be <strong>used as a priority to select the first recommendations<\/strong>, which are then complemented by Probance\u2019s cross-sell algorithms.<\/p>\n\n\n\n<p>It is also possible to deeply customise the behaviour of the algorithms <strong>to take into account product attributes specific to the business<\/strong>. In the wine sector, this may include region, appellation, estate, wine type or price range, in order to deliver recommendations that are even more relevant and better aligned with commercial strategy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This engine provides<strong> full control over algorithm behaviour<\/strong>, without sacrificing ease of use.<br><br>And if you don\u2019t have a data team to configure these rules?<br>\ud83d\udc49<strong>Probance experts take care of it for you.<\/strong> They work closely with you to understand <strong>your objectives<\/strong> and <strong>business constraints<\/strong>, then configure SKY TUNE RECOMMEND on your behalf.<br>We handle the entire implementation, so you can stay fully focused on your core business.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Automation is no longer enough. Intelligent recommendations have become essential.<\/h2>\n\n\n\n<p>Automating emails is no longer enough. Consumers now expect messages that can <strong>anticipate their needs<\/strong>, <strong>understand their intent<\/strong> and naturally <strong>fit into their purchase journey<\/strong>. With Probance One, brands move from standardised automated marketing to truly intelligent personalisation. Recommendations become more relevant, filters provide precise catalogue control, quarantine management ensures a fresher and more engaging experience, and the use of customer interactions (visits, clicks, baskets) continuously enriches customer understanding.<br>Add the power of bespoke rules through SKY TUNE RECOMMEND, and every email becomes a high-value touchpoint.<\/p>\n\n\n\n<p><strong><strong>Every email becomes a conversion lever.<\/strong><br><strong>Every recommendation becomes a service.<\/strong><br><strong>Every contact becomes an opportunity.<\/strong><\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Automation is good.<br>\ud83d\udc49 <strong><strong>Intelligent recommendations are better.<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In marketing automation, the era of \u201cbasic\u201d automation is behind us. Sending an email triggered by an event is good.Sending the right content, to the right person, at the right time is better. And above all: sending the right product recommendation, the one that truly matches what the customer wants, sometimes even before they realise [&hellip;]<\/p>\n","protected":false},"author":625,"featured_media":36778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767,771],"tags":[],"class_list":["post-36863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatization","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/36863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/625"}],"replies":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/comments?post=36863"}],"version-history":[{"count":3,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/36863\/revisions"}],"predecessor-version":[{"id":36894,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/36863\/revisions\/36894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media\/36778"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=36863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/categories?post=36863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tags?post=36863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}