{"id":35746,"date":"2025-10-28T16:45:11","date_gmt":"2025-10-28T16:45:11","guid":{"rendered":"https:\/\/doc.probance.com\/?p=35746"},"modified":"2025-10-28T16:45:13","modified_gmt":"2025-10-28T16:45:13","slug":"diversify-your-channels","status":"publish","type":"post","link":"https:\/\/doc.probance.com\/en\/diversify-your-channels\/","title":{"rendered":"Diversify your channels!"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>SMS, on-site notifications, and recommendations: powerful assets for your campaigns<\/strong><\/h3>\n\n\n\n<p>Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to <strong>intelligently coordinate their communications<\/strong> across multiple touchpoints. At <strong>Probance<\/strong>, <strong>unified multichannel marketing<\/strong> lies at the heart of our approach: <strong>one tool, multiple channels<\/strong>, and a seamless, consistent experience for your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. The power of multichannel with Probance<\/strong><\/h2>\n\n\n\n<p>With Probance, you centralise the management and analysis of all your channels within a single platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced message personalisation:<\/strong> tailor the content of each channel according to the contact\u2019s profile and behaviour.<\/li>\n\n\n\n<li><strong>Centralised performance analysis: <\/strong>compare and optimise your results across all your campaigns.<\/li>\n\n\n\n<li><strong>Channel-specific pressure management:<\/strong> control sending frequency to avoid over-contacting and improve email deliverability.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pressure constraints allow us to limit the amount of communication our customers receive, and with Probance One, we can manage multiple channel constraints using a single tool, thus streamlining our marketing strategy. <strong>To learn more, watch our video:<\/strong> <em><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-configure-channel-pressure-constraints-in-probance-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to configure Channel Pressure Constraints in Probance One?<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. SMS: a direct and effective channel<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SMS Marketing with Probance<\/h3>\n\n\n\n<p><strong>What is the SMS Channel option?<\/strong><br><br>The <strong>Probance SMS<\/strong> option allows you to send your <strong>SMS campaigns<\/strong> directly from Probance One.<br>It is <strong>a complementary channel to email<\/strong>, ideal for <strong>multiplying <\/strong>touchpoints and enhancing the performance of your marketing activities.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You can personalise your communications by including data specific to each customer, such as their name, first name, or date of birth. This makes your messages more relevant and engaging for each recipient. <strong>To find out more<\/strong>,<strong> read our article<\/strong> <a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/personalizing-sms-with-customer-profile-information\/\"><em>Personalizing SMS with customer profile information<\/em><\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Send all types of messages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatic alerts and reminders<\/li>\n\n\n\n<li>Promotions and flash sales<\/li>\n\n\n\n<li>Event invitations or store openings<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SMS generates <strong>10 times more conversions<\/strong> than email, with <strong>92% of messages read within 4 minutes<\/strong> of receipt.<\/h3>\n\n\n\n<p><strong>Best practices:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Drive <\/strong>customers to your store with <strong>targeted SMS.<\/strong><\/li>\n\n\n\n<li><strong>Combine <\/strong>one-off messages with your <strong>automated scenarios.<\/strong><\/li>\n\n\n\n<li><strong>Capitalize <\/strong>on all your commercial campaigns <strong>throughout the year.<\/strong><\/li>\n<\/ol>\n\n\n\n<p><strong>Advantages of the Probance SMS channel:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short <\/strong>and <strong>impactful <\/strong>messages<\/li>\n\n\n\n<li>Very<strong> high open rate<\/strong> (\u2248 83%)<\/li>\n\n\n\n<li><strong>Immediate <\/strong>engagement<\/li>\n\n\n\n<li><strong>Compatible <\/strong>with all <strong>mobile devices<\/strong><\/li>\n\n\n\n<li><strong>Simple <\/strong>and <strong>quick <\/strong>design<\/li>\n\n\n\n<li>Flexible <strong>integration<\/strong>: transactional, newsletter, or automated SMS<\/li>\n\n\n\n<li><strong>Budget control<\/strong>: no hidden costs<\/li>\n\n\n\n<li><strong>Dynamic personalisation<\/strong> using CRM data<\/li>\n\n\n\n<li><strong>Centralised<\/strong> performance <strong>tracking <\/strong>in Probance One<br><br><strong>The structure of a marketing SMS:<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"610\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text.png\" alt=\"\" class=\"wp-image-35747\" style=\"width:590px;height:auto\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text.png 857w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text-300x214.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text-768x547.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n\n\n<p><strong>Useful resources:<\/strong><br><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-send-an-sms-newsletter-campaign\/\">How to send an SMS newsletter campaign?<\/a><br><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-send-a-transactional-sms\/\">How to send a transactional SMS?<\/a><br><a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/personalizing-sms-with-customer-profile-information\/\">Personalizing SMS with customer profile information<\/a><br><a href=\"https:\/\/doc.probance.com\/en\/sms-best-practices-2\/\">SMS best practices<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>3. On-site notifications: engage your visitors in real time<\/strong><\/h2>\n\n\n\n<p><br><strong>What is an on-site notification?<\/strong><\/p>\n\n\n\n<p><strong>On-site notifications<\/strong> allow you to <strong>personalise communication<\/strong> directly on your <strong>website<\/strong> by delivering <strong>targeted messages<\/strong> to known visitors at the moment they are most engaged.<\/p>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fewer bounce<\/li>\n\n\n\n<li>Visitors stay longer on your site<\/li>\n\n\n\n<li>Immediate and relevant interaction<\/li>\n<\/ol>\n\n\n\n<p><strong>Bets practices:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combine <\/strong>on-site notifications with your email campaigns to increase the visibility of your offers and boost engagement. For example, a promotional email can be complemented by an on-site reminder to encourage conversion.<\/li>\n\n\n\n<li><strong>Target <\/strong>your commercial campaigns to a specific audience.<\/li>\n\n\n\n<li><strong>Write <\/strong>short, impactful messages to drive action.<\/li>\n\n\n\n<li><strong>Schedule <\/strong>personalised alerts to encourage members to return or make repeat purchases.<\/li>\n<\/ul>\n\n\n\n<p><strong>Advantages of Probance on-site notifications:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalised experience<\/strong> for each known member, without requiring email consent<\/li>\n\n\n\n<li><strong>Automatic detection<\/strong> of registered members (prospects and customers)<\/li>\n\n\n\n<li>Ideal for <strong>reactivating inactive contacts<\/strong><\/li>\n\n\n\n<li>Real-time <strong>interaction<\/strong><\/li>\n\n\n\n<li><strong>Customisable <\/strong>format for seamless integration into your site<\/li>\n\n\n\n<li><strong>Unlimited <\/strong>campaign <strong>possibilities<\/strong><\/li>\n\n\n\n<li><strong>Dynamic recommendations<\/strong> based on user behaviour:\n<ul class=\"wp-block-list\">\n<li>Complementary products for buyers<\/li>\n\n\n\n<li>Viewed products for casual visitors<\/li>\n\n\n\n<li>Trending products for newcomers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"557\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/1-4.png\" alt=\"\" class=\"wp-image-35750\" style=\"width:265px;height:auto\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/1-4.png 395w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/1-4-213x300.png 213w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><figcaption class=\"wp-element-caption\">Example of a one-off notification for a marketing campaign<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"527\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/2-3.png\" alt=\"\" class=\"wp-image-35753\" style=\"width:264px;height:auto\" title=\"Capture d'\u00e9cran 2025-03-13 140437.png\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/2-3.png 395w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/2-3-225x300.png 225w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><figcaption class=\"wp-element-caption\">Example of a daily notification<br>Cross-sell: target customers who have purchased a &#8216;premium&#8217; product<\/figcaption><\/figure>\n\n\n\n<p><strong>Useful resources:<\/strong><br><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-create-an-on-site-notification\/\"><a href=\"https:\/\/doc.probance.com\/tips\/comment-creer-une-notification-on-site\/?autologin=start\">How to create an on-site notification?<\/a><\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Probance enables you to <strong>enhance <\/strong>your<strong> relationship strategy<\/strong> through two high-impact options: <strong>on-site notifications<\/strong> and <strong>SMS campaigns.<\/strong>                                                                                                                                                                                                                                                                 These channels allow you to <strong>communicate <\/strong>with your customers <strong>in real time<\/strong>, directly on your website or on their mobile devices, to boost engagement. To <strong>maximise your results<\/strong>, we recommend using them <strong>alongside email.<\/strong><\/p>\n\n\n\n<p><strong>-> To activate these features, simply contact your account manager.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. On-site recommendations: AI at the service of personalisation<\/strong> <\/h2>\n\n\n\n<p>From early 2026, <strong>On-site Recommendations (ROS)<\/strong> will offer even more advanced personalisation of the user journey.<br>We combine the power of our AI, data from your CRM, and browsing information to recommend<strong> relevant products<\/strong> to <strong>each visitor<\/strong>, tailored to the page they are viewing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why implement on-site recommendations?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide a personalised experience<\/strong> from the very first visit.<\/li>\n\n\n\n<li><strong>Increase engagement and conversion<\/strong> with relevant products.<\/li>\n\n\n\n<li><strong>Strengthen consistency between your marketing channels<\/strong> and your e-commerce site.<\/li>\n<\/ul>\n\n\n\n<p><br><strong>ROS real-time analysis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages visited,<\/li>\n\n\n\n<li>Products viewed or added to the cart,<\/li>\n\n\n\n<li>Overall browsing behaviour.<\/li>\n<\/ul>\n\n\n\n<p>Thanks to <strong>Probance AI<\/strong>, recommendations are refined with each interaction, whether it\u2019s a new visitor or an already identified customer.<br>All of this can be configured directly from the <strong>Probance One interface<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Manage and analyse your multichannel performance<\/strong><\/h2>\n\n\n\n<p><br>Refine your results analysis with performance reports tailored to each sending channel. Performance tracking pages allow you to view your statistics by channel type and access reports optimised for better readability. With Probance, you benefit from <strong>centralised performance tracking<\/strong> across all channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overall <\/strong>view for a comprehensive overview,<\/li>\n\n\n\n<li><strong>Push <\/strong>view (emails, SMS, notifications),<\/li>\n\n\n\n<li><strong>On-site<\/strong> view to assess the impact on your traffic and conversions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2124\" height=\"1009\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr.png\" alt=\"\" class=\"wp-image-32678\" style=\"width:1209px;height:auto\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr.png 2124w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-300x143.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-1024x486.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-768x365.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-1536x730.png 1536w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-2048x973.png 2048w\" sizes=\"auto, (max-width: 2124px) 100vw, 2124px\" \/><\/figure>\n\n\n\n<p>You can analyse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions, clicks, and revenue generated,<\/li>\n\n\n\n<li>Performance by device (desktop, mobile),<\/li>\n\n\n\n<li>Behaviours by visitor type (new, bouncing, identified).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">In summary<\/h2>\n\n\n\n<p><strong>Diversifying your channels<\/strong> means offering your customers a <strong>richer, smoother, and more personalised <\/strong>experience.<br>With <strong>Probance<\/strong>, you centralise your actions, refine your messages, and maximise your results, all within a <strong>unified, data-driven approach.<\/strong><br>-> It\u2019s time to harness the full potential of multichannel marketing.<br><strong>Activate <\/strong>your <strong>SMS campaigns<\/strong>, <strong>on-site notifications<\/strong>, and get ready for <strong>on-site recommendations<\/strong> from early 2026!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS, on-site notifications, and recommendations: powerful assets for your campaigns Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to intelligently coordinate their communications across multiple touchpoints. At Probance, unified multichannel marketing lies at the heart of our approach: one [&hellip;]<\/p>\n","protected":false},"author":625,"featured_media":35184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,777],"tags":[],"class_list":["post-35746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-sms-en"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/35746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/625"}],"replies":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/comments?post=35746"}],"version-history":[{"count":7,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/35746\/revisions"}],"predecessor-version":[{"id":36711,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/35746\/revisions\/36711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media\/35184"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=35746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/categories?post=35746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tags?post=35746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}