{"id":35746,"date":"2025-10-28T16:45:11","date_gmt":"2025-10-28T16:45:11","guid":{"rendered":"https:\/\/doc.probance.com\/?p=35746"},"modified":"2026-09-02T09:25:13","modified_gmt":"2026-09-02T09:25:13","slug":"diversify-your-channels","status":"publish","type":"post","link":"https:\/\/doc.probance.com\/en\/diversify-your-channels\/","title":{"rendered":"Diversify your channels!"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>SMS, RCS, on-site notifications and recommendations: powerful assets for your campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to <strong>intelligently coordinate their communications<\/strong> across multiple touchpoints. At <strong>Probance<\/strong>, <strong>unified multichannel marketing<\/strong> lies at the heart of our approach: <strong>one tool, multiple channels<\/strong>, and a seamless, consistent experience for your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. The power of multichannel with Probance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Probance, you centralise the management and analysis of all your channels within a single platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced message personalisation:<\/strong> tailor the content of each channel according to the contact\u2019s profile and behaviour.<\/li>\n\n\n\n<li><strong>Centralised performance analysis: <\/strong>compare and optimise your results across all your campaigns.<\/li>\n\n\n\n<li><strong>Channel-specific pressure management:<\/strong> control sending frequency to avoid over-contacting and improve email deliverability.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Pressure constraints allow us to limit the amount of communication our customers receive, and with Probance One, we can manage multiple channel constraints using a single tool, thus streamlining our marketing strategy. <strong>To learn more, watch our video:<\/strong> <em><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-configure-channel-pressure-constraints-in-probance-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to configure Channel Pressure Constraints in Probance One?<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. SMS: a direct and effective channel<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SMS Marketing with Probance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the SMS Channel option?<\/strong><br><br>The <strong>Probance SMS<\/strong> option allows you to send your <strong>SMS campaigns<\/strong> directly from Probance One.<br>It is <strong>a complementary channel to email<\/strong>, ideal for <strong>multiplying <\/strong>touchpoints and enhancing the performance of your marketing activities.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can personalise your communications by including data specific to each customer, such as their name, first name, or date of birth. This makes your messages more relevant and engaging for each recipient. <strong>To find out more<\/strong>,<strong> read our article<\/strong> <a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/personalizing-sms-with-customer-profile-information\/\"><em>Personalizing SMS with customer profile information<\/em><\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Send all types of messages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatic alerts and reminders<\/li>\n\n\n\n<li>Promotions and flash sales<\/li>\n\n\n\n<li>Event invitations or store openings<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SMS generates <strong>10 times more conversions<\/strong> than email, with <strong>92% of messages read within 4 minutes<\/strong> of receipt.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best practices:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Drive <\/strong>customers to your store with <strong>targeted SMS.<\/strong><\/li>\n\n\n\n<li><strong>Combine <\/strong>one-off messages with your <strong>automated scenarios.<\/strong><\/li>\n\n\n\n<li><strong>Capitalize <\/strong>on all your commercial campaigns <strong>throughout the year.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advantages of the Probance SMS channel:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short <\/strong>and <strong>impactful <\/strong>messages<\/li>\n\n\n\n<li>Very<strong> high open rate<\/strong> (\u2248 83%)<\/li>\n\n\n\n<li><strong>Immediate <\/strong>engagement<\/li>\n\n\n\n<li><strong>Compatible <\/strong>with all <strong>mobile devices<\/strong><\/li>\n\n\n\n<li><strong>Simple <\/strong>and <strong>quick <\/strong>design<\/li>\n\n\n\n<li>Flexible <strong>integration<\/strong>: transactional, newsletter, or automated SMS<\/li>\n\n\n\n<li><strong>Budget control<\/strong>: no hidden costs<\/li>\n\n\n\n<li><strong>Dynamic personalisation<\/strong> using CRM data<\/li>\n\n\n\n<li><strong>Centralised<\/strong> performance <strong>tracking <\/strong>in Probance One<br><br><strong>The structure of a marketing SMS:<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"610\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text.png\" alt=\"\" class=\"wp-image-35747\" style=\"width:590px;height:auto\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text.png 857w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text-300x214.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/Your-paragraph-text-768x547.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Useful resources:<\/strong><br><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-send-an-sms-newsletter-campaign\/\">How to send an SMS newsletter campaign?<\/a><br><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-send-a-transactional-sms\/\">How to send a transactional SMS?<\/a><br><a href=\"https:\/\/doc.probance.com\/en\/knowledge-base\/personalize-your-sms-with-customer-profile-information\/\">Personalizing SMS with customer profile information<\/a><br><a href=\"https:\/\/doc.probance.com\/en\/sms-best-practices-2\/\">SMS best practices<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SMS remains the channel with the broadest reach: it can reach any mobile phone, with no specific requirements. But when the recipient\u2019s device supports it, the same message can take on a much richer form. That\u2019s where RCS comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. RCS: SMS, enhanced<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the RCS channel?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RCS (<em>Rich Communication Services<\/em>) is the successor to SMS within the phone\u2019s native messaging app. Same inbox, same number for the recipient but a completely different format: your brand appears with its name and logo, and messages can include product visuals, carousels, and action buttons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practical terms, recipients no longer have to leave the message to take action. They see the product, click, and land directly on the relevant page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What RCS can do that SMS can\u2019t<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rich visual content<\/strong>: product cards, carousels, and images embedded directly in the message<\/li>\n\n\n\n<li><strong>Actions directly within the message<\/strong>: buttons linking to a product page, cart, website page, or quick replies<\/li>\n\n\n\n<li><strong>Engagement tracking<\/strong>: opens, clicks, and interactions, whereas SMS only provides delivery and receipt information<\/li>\n\n\n\n<li><strong>A clearly identified brand<\/strong>: your name and logo appear at the top of the conversation instead of an anonymous sender<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMS fallback: one campaign, two formats<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what makes the channel so easy to activate. You don\u2019t need to segment your database based on device compatibility or manage two campaigns in parallel. You prepare one message, and if the recipient\u2019s device does not support RCS, they automatically receive the SMS version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, you improve the experience for part of your audience without losing reach across the rest of your database.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best practices<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Start with scenarios where visuals make the biggest difference: abandoned cart reminders and product launches.<\/li>\n\n\n\n<li>Use RCS for messages that are designed to drive action, a purely informational message does not necessarily need buttons.<\/li>\n\n\n\n<li>Treat it as part of the customer journey, not just another channel: include it in your contact pressure rules alongside email and SMS.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The benefits of Probance RCS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual and interactive messages delivered through the phone\u2019s native messaging app<\/li>\n\n\n\n<li>Your brand displayed with its logo, with no app to install<\/li>\n\n\n\n<li>Action buttons that shorten the path to conversion<\/li>\n\n\n\n<li>Tracking of opens, clicks, and interactions<\/li>\n\n\n\n<li>Automatic SMS fallback for recipients whose devices do not support RCS<\/li>\n\n\n\n<li>The same segments, product recommendations, and contact pressure management as your other channels<\/li>\n\n\n\n<li>One-off campaigns and automated scenarios, all managed directly from Probance One<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Useful resources:<\/strong><br><a href=\"https:\/\/doc.probance.com\/en\/rcs-mobile-messaging-becomes-a-conversion-channel\/\">Everything you need to know about RCS<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>4. On-site notifications: engage your visitors in real time<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>What is an on-site notification?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On-site notifications<\/strong> allow you to <strong>personalise communication<\/strong> directly on your <strong>website<\/strong> by delivering <strong>targeted messages<\/strong> to known visitors at the moment they are most engaged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fewer bounce<\/li>\n\n\n\n<li>Visitors stay longer on your site<\/li>\n\n\n\n<li>Immediate and relevant interaction<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bets practices:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combine <\/strong>on-site notifications with your email campaigns to increase the visibility of your offers and boost engagement. For example, a promotional email can be complemented by an on-site reminder to encourage conversion.<\/li>\n\n\n\n<li><strong>Target <\/strong>your commercial campaigns to a specific audience.<\/li>\n\n\n\n<li><strong>Write <\/strong>short, impactful messages to drive action.<\/li>\n\n\n\n<li><strong>Schedule <\/strong>personalised alerts to encourage members to return or make repeat purchases.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advantages of Probance on-site notifications:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalised experience<\/strong> for each known member, without requiring email consent<\/li>\n\n\n\n<li><strong>Automatic detection<\/strong> of registered members (prospects and customers)<\/li>\n\n\n\n<li>Ideal for <strong>reactivating inactive contacts<\/strong><\/li>\n\n\n\n<li>Real-time <strong>interaction<\/strong><\/li>\n\n\n\n<li><strong>Customisable <\/strong>format for seamless integration into your site<\/li>\n\n\n\n<li><strong>Unlimited <\/strong>campaign <strong>possibilities<\/strong><\/li>\n\n\n\n<li><strong>Dynamic recommendations<\/strong> based on user behaviour:\n<ul class=\"wp-block-list\">\n<li>Complementary products for buyers<\/li>\n\n\n\n<li>Viewed products for casual visitors<\/li>\n\n\n\n<li>Trending products for newcomers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"557\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/1-4.png\" alt=\"\" class=\"wp-image-35750\" style=\"width:265px;height:auto\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/1-4.png 395w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/1-4-213x300.png 213w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><figcaption class=\"wp-element-caption\">Example of a one-off notification for a marketing campaign<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"527\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/2-3.png\" alt=\"\" class=\"wp-image-35753\" style=\"width:264px;height:auto\" title=\"Capture d'\u00e9cran 2025-03-13 140437.png\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/2-3.png 395w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/10\/2-3-225x300.png 225w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><figcaption class=\"wp-element-caption\">Example of a daily notification<br>Cross-sell: target customers who have purchased a &#8216;premium&#8217; product<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Useful resources:<\/strong><br><a href=\"https:\/\/doc.probance.com\/en\/tips\/how-to-create-an-on-site-notification\/\"><a href=\"https:\/\/doc.probance.com\/tips\/comment-creer-une-notification-on-site\/?autologin=start\">How to create an on-site notification?<\/a><\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Probance enables you to <strong>enhance <\/strong>your<strong> relationship strategy<\/strong> through two high-impact options: <strong>on-site notifications<\/strong> and <strong>SMS campaigns.<\/strong>                                                                                                                                                                                                                                                                 These channels allow you to <strong>communicate <\/strong>with your customers <strong>in real time<\/strong>, directly on your website or on their mobile devices, to boost engagement. To <strong>maximise your results<\/strong>, we recommend using them <strong>alongside email.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-&gt; To activate these features, simply contact your account manager.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. On-site recommendations: AI at the service of personalisation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reco OnSite (ROS)<\/strong> delivers an even more personalized user journey.<br>We combine the power of our AI, data from your CRM, and browsing information to recommend<strong> relevant products<\/strong> to <strong>each visitor<\/strong>, tailored to the page they are viewing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why implement on-site recommendations?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide a personalised experience<\/strong> from the very first visit.<\/li>\n\n\n\n<li><strong>Increase engagement and conversion<\/strong> with relevant products.<\/li>\n\n\n\n<li><strong>Strengthen consistency between your marketing channels<\/strong> and your e-commerce site.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>ROS real-time analysis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages visited,<\/li>\n\n\n\n<li>Products viewed or added to the cart,<\/li>\n\n\n\n<li>Overall browsing behaviour.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to <strong>Probance AI<\/strong>, recommendations are refined with each interaction, whether it\u2019s a new visitor or an already identified customer.<br>All of this can be configured directly from the <strong>Probance One interface<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Manage and analyse your multichannel performance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Refine your results analysis with performance reports tailored to each sending channel. Performance tracking pages allow you to view your statistics by channel type and access reports optimised for better readability. With Probance, you benefit from <strong>centralised performance tracking<\/strong> across all channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overall <\/strong>view for a comprehensive overview,<\/li>\n\n\n\n<li><strong>Push <\/strong>view (emails, SMS, notifications),<\/li>\n\n\n\n<li><strong>On-site<\/strong> view to assess the impact on your traffic and conversions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2124\" height=\"1009\" src=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr.png\" alt=\"\" class=\"wp-image-32678\" style=\"width:1209px;height:auto\" srcset=\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr.png 2124w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-300x143.png 300w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-1024x486.png 1024w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-768x365.png 768w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-1536x730.png 1536w, https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/03\/news_700_reports_fr-2048x973.png 2048w\" sizes=\"auto, (max-width: 2124px) 100vw, 2124px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can analyse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions, clicks, and revenue generated,<\/li>\n\n\n\n<li>Performance by device (desktop, mobile),<\/li>\n\n\n\n<li>Behaviours by visitor type (new, bouncing, identified).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">In summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diversifying your channels<\/strong> means offering your customers a <strong>richer<\/strong>, <strong>smoother<\/strong>, and <strong>more personalized<\/strong> experience. With Probance, you centralize your actions, fine-tune your messaging, and maximize your results through a unified, data-driven approach.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-note is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The holiday season is the time of year when your customer base generates the most revenue. It is also when inboxes are at their most crowded, making it all the more valuable to rely on several coordinated channels rather than just one.<br>\ud83d\udc49<strong> To activate SMS, RCS, or OnSite notifications, contact your account manager.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS, RCS, on-site notifications and recommendations: powerful assets for your campaigns Today, the performance of a marketing strategy no longer relies on a single channel. The brands that stand out are those that know how to intelligently coordinate their communications across multiple touchpoints. At Probance, unified multichannel marketing lies at the heart of our approach: [&hellip;]<\/p>\n","protected":false},"author":635,"featured_media":35184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[771,777],"tags":[],"class_list":["post-35746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-sms-en"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/35746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/635"}],"replies":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/comments?post=35746"}],"version-history":[{"count":12,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/35746\/revisions"}],"predecessor-version":[{"id":39673,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/35746\/revisions\/39673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media\/35184"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=35746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/categories?post=35746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tags?post=35746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}