It serves as the foundation for all other metrics you will analyze later on. While it may lack precision in certain cases, it provides a useful estimate of the effectiveness of your sends and helps identify newsletters that may not have reached subscribers\u2019 inboxes.<\/p>\n\n\n\n
It is generally recommended to maintain a deliverability rate above 95%, which reflects a high-quality database and an effective sending strategy. Like the bounce rate, deliverability is a reliable tool to assess the health and relevance of your contact list.<\/p>\n\n\n\n
1.<\/strong> Deliverability Rate<\/strong><\/h3>\n\n\n\nWhat is it?<\/strong>
The deliverability rate represents the percentage of emails successfully delivered<\/strong> to recipients\u2019 inboxes, without being blocked by spam filters or technical errors.
Why is it important?<\/strong>
Deliverability is the foundation of all other metrics, as emails must first reach the inbox to generate engagement or conversions.<\/p>\n\n\n\nBest practices to improve deliverability:<\/strong><\/p>\n\n\n\n\n- Visible unsubscribe link<\/li>\n\n\n\n
- Clean, quality recipient lists<\/li>\n\n\n\n
- Proper email authentication<\/li>\n<\/ul>\n\n\n\n
\nFor more, read our full article on Email deliverability best practices<\/p>\n<\/blockquote>\n\n\n\n
2.<\/strong> Open rate<\/strong><\/h3>\n\n\n\nWhat is it ?<\/strong>
The percentage of recipients who opened your email.<\/p>\n\n\n\nWhy is it important ?<\/strong>
It reflects the effectiveness of your subject line and sender identity.<\/p>\n\n\n\nBest practices :<\/strong><\/p>\n\n\n\n\n- Write compelling personalized subject lines<\/li>\n\n\n\n
- Test different send times<\/li>\n\n\n\n
- Use a trustworthy sender name<\/li>\n<\/ul>\n\n\n\n
\nNote : <\/strong>Be aware that this rate may be skewed by the privacy options introduced with iOS 15. These features directly impact open rates on Apple devices. If users have enabled the option to prevent tracking of their activity, email opens are no longer trackable. In the United States, only 4% of Apple users are estimated to have allowed activity tracking, a very low percentage that makes it difficult to accurately monitor actual opens.<\/p>\n<\/blockquote>\n\n\n\nWith the changes in iOS 15, open rate has become a less relevant metric for marketing teams. But this isn\u2019t the only reason. From a technical perspective, an open is only recorded when the images in the message are downloaded. However, many users block this download, which skews the measurement of this KPI. It is therefore preferable to focus more on metrics such as click-through rate and engagement rate.<\/p>\n\n\n\n
3.<\/strong> Click-Through Rate<\/strong> (CTR<\/strong>)<\/h3>\n\n\n\nWhat is it?<\/strong>
The percentage of recipients who clicked on a link in your email.<\/p>\n\n\n\nWhy is it important?<\/strong>
It measures engagement and the effectiveness of your CTAs (calls to action).<\/p>\n\n\n\nBest practices:<\/strong><\/p>\n\n\n\n\n- Clear and visible CTA’s<\/li>\n\n\n\n
- Relevant, segmented content<\/li>\n\n\n\n
- Test different formats<\/li>\n<\/ul>\n\n\n\n
4. Click-to-Open Rate (CTOR)<\/strong><\/h3>\n\n\n\nWhat is it?
<\/strong>The percentage of recipients who clicked on a link out of those who opened the email.<\/p>\n\n\n\nWhy is it important?
<\/strong>It reflects how engaging and relevant your content is. Unlike open rates, CTOR is a more accurate indicator of true engagement.<\/p>\n\n\n\nBest practices:<\/strong><\/p>\n\n\n\n\n- Ensure alignment between subject and content<\/li>\n\n\n\n
- Send follow-ups (e.g, J+2, J+7) to catch missed opportunities<\/li>\n\n\n\n
- Use urgency in promotions (“Only 24h left”…”)<\/li>\n<\/ul>\n\n\n\n
5. Conversation rate<\/strong><\/h3>\n\n\n\nWhat is it?<\/strong>
The percentage of recipients who completed the desired action (purchase, registration, download, etc.).<\/p>\n\n\n\nWhy is it important?<\/strong>
It directly measures the impact of your campaigns on business objectives.<\/p>\n\n\n\nBest practices:<\/strong><\/p>\n\n\n\n\n- Optimize landing pages<\/li>\n\n\n\n
- Personalized offers<\/li>\n\n\n\n
- Ensure email site consistency<\/li>\n<\/ul>\n\n\n\n
6.<\/strong> Unsubscribe rate<\/strong><\/h3>\n\n\n\nWhat is it?<\/strong>
The percentage of recipients who unsubscribed after receiving your email.<\/p>\n\n\n\nWhy is it important?<\/strong>
A high rate indicates poor relevance or excessive frequency.<\/p>\n\n\n\nBest practices:<\/strong><\/p>\n\n\n\n\n- Segment your lists for relevancy<\/li>\n\n\n\n
- Offer adjustable frequency options<\/li>\n\n\n\n
- Track reasons for unsubscribes<\/li>\n<\/ul>\n\n\n\n
\u2192 Probance recommends tracking the reasons for your customers\u2019 unsubscribes.<\/strong><\/strong><\/h3>\n\n\n\nBy analyzing the most frequently cited reasons, you will be able to address problem areas and improve your communication strategies. Whether it\u2019s by adjusting your content, sending frequency, or overall approach, the data collected gives you the power to act strategically. This proactive approach not only presents an opportunity to enhance your deliverability but also strengthens your relationship with your customers.<\/p>\n\n\n\n
\u2192 How can you track this metric?<\/strong><\/strong><\/h3>\n\n\n\nYou can now find a report containing your customers\u2019 unsubscribe reasons in your reporting under \u201cMy Contact Base.\u201d<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/08\/image-10-1024x225.png\")
<\/figure>\n\n\n\n7.<\/strong> Bounce Rat<\/strong>e<\/h3>\n\n\n\nWhat is it?<\/strong>
The percentage of emails that were not delivered.<\/p>\n\n\n\nWhy is it important?<\/strong>
A high bounce rate can damage your deliverability and indicates invalid or outdated contacts.<\/p>\n\n\n\nBest practices:<\/strong><\/p>\n\n\n\n\n- Use double opt-in<\/span>
Validate email addresses<\/p><\/li><\/li>\n\n\n\n
Regularly clean your list<\/p><\/li><\/li>\n<\/ul>\n\n\n\n
8. ROI (Return on investment)<\/strong><\/h3>\n\n\n\nWhat is it?<\/strong>
Revenue generated compared to campaign costs.<\/p>\n\n\n\nWhy is it important<\/strong>
It determines whether your campaigns are profitable.<\/p>\n\n\n\nBest practices:<\/strong><\/p>\n\n\n\n\n- Analyze top performing campaigns<\/li>\n\n\n\n
- Invest in personalization & automation<\/li>\n\n\n\n
- Adjust strategies bases on data<\/li>\n<\/ul>\n\n\n\n
Where to track these in Probance One?<\/h3>\n\n\n\n
In the Analysis BI section<\/strong>, you’ll find the different performances by scenario, newsletter, A\/B test and API campaign.<\/p>\n\n\n\n![\"\"](\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/08\/image-11.png\")
<\/figure>\n\n\n\nYou can access the results of your different communication channels:<\/p>\n\n\n\n
\n- Campaigns sends<\/li>\n\n\n\n
- Open rate<\/li>\n\n\n\n
- Click rate<\/li>\n\n\n\n
- Conversion rate etc…<\/li>\n<\/ul>\n\n\n\n
For deeper insights, click \u201cDetails\u201d for each campaign, or export CSV files.<\/p>\n\n\n\n
\nOur advice<\/strong> : Don’t forget to consult the heatmap<\/strong> to see which areas of your emails are clicked on the most – an excellent way of optimising your future campaigns! To find out more, watch our short video: How to view the heatmap of a campaign<\/a>?<\/p>\n<\/blockquote>\n\n\n\nCustomer data<\/h3>\n\n\n\n\n- Email addresses:<\/strong> total contacts<\/li>\n\n\n\n
- Opt-ins<\/strong>: number of consented contacts<\/li>\n\n\n\n
- New sign-ups<\/strong>: addresses collected in a given period<\/li>\n<\/ul>\n\n\n\n
Behavioral Data<\/h3>\n\n\n\n\n- Time since last click<\/li>\n\n\n\n
- Time since last purchase<\/li>\n\n\n\n
- Purchase frequency<\/li>\n<\/ul>\n\n\n\n
Where can you track them in Pone?<\/h3>\n\n\n\n
In the Dashboard section, seven dashboards are available by default to enable you to track the key indicators linked to your contacts, campaigns, revenues and deliverability. You can also create your own dashboards to set up analysis tools tailored to your objectives and your organisation.<\/p>\n\n\n\n![\"\"](\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/08\/image-12-1024x338.png\")
<\/figure>\n\n\n\n\nNeed an introduction to basic dashboards? Read our tutorial: Introduction to dashboards Introduction aux dashboards<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\nKey revenue indicator KPI’s<\/h2>\n\n\n\n
Your database isn’t just a file of contacts. It’s a revenue driver.
Here are the key indicators to monitor:
ROI (Return on Investment)<\/strong>: measures the profitability of your campaigns and automated scenarios.
Revenue per campaign<\/strong>: sales generated by each mailing (email, automation, etc.).
Average purchase amount<\/strong>: average post-campaign shopping basket, useful for assessing the impact of emails on conversion.<\/p>\n\n\n\nAttribution methods: how to link your revenues to your campaigns?<\/h2>\n\n\n\n
Probance offers several models to measure the impact of your communications on your sales:<\/p>\n\n\n\n
1.<\/strong> Last campaign attribution<\/strong><\/h3>\n\n\n\nAttributes 100% of the transaction to the last eligible campaign received by the contact<\/strong> before their purchase.<\/p>\n\n\n\n2.<\/strong> Global attribution<\/strong><\/h3>\n\n\n\nDistributes the revenue from a transaction equally between all the eligible campaigns (scenarios + newsletters)<\/strong> that preceded the purchase.<\/p>\n\n\n\n3. Direct attribution<\/strong><\/h3>\n\n\n\nAllows you to measure the impact of scenarios and newsletters separately<\/strong>, by attributing revenue only to campaigns of the same type as the one that triggered the conversion.<\/p>\n\n\n\nWhere can I track them in Pone?<\/h3>\n\n\n\n
The Generated Revenue dashboard provides a detailed view of the commercial performance of your business. It enables you to analyse changes in revenue generated, identify the main components and gain a better understanding of the profiles behind the transactions. This dashboard is particularly useful for monitoring the profitability of your marketing actions, and refining your strategies for building customer loyalty, relaunching or winning new customers on the basis of actual revenue data.<\/p>\n\n\n\n![\"\"](\"https:\/\/doc.probance.com\/wp-content\/uploads\/2025\/08\/image-13-1024x352.png\")
<\/figure>\n\n\n\n\ud83d\udc49Watch our video:
– How to interpret the different dashboards?<\/a><\/p>\n\n\n\nStandard reports included at setup<\/h2>\n\n\n\n
From project launch, Probance provides ready-to-use reports<\/strong> to track your activity.
These dashboards give you a clear view of your automated scenarios and newsletters.<\/p>\n\n\n\n\nYou can also automate distribution<\/strong> via scheduled reports, sent directly to designated recipients, even non-users.
Watch our video:<\/strong> How to schedule and automate reports in Probance One<\/a><\/p>\n<\/blockquote>\n\n\n\nHow to access the results of your newsletters and scenarios?<\/strong>
All the performances are available in your Probance One space, in a simple and intuitive way, to help you analyse the impact of your campaigns and continuously improve your results.
\ud83d\udc49 Find out all the details in our videos <\/strong>:
– How to access the results of my newsletters?<\/a>
– How to access the results of my scenarios?<\/a><\/p>\n\n\n\nCustom Reports for your business needs<\/h2>\n\n\n\n1. Sky Tune Insight : for data experts<\/strong><\/h3>\n\n\n\nAdvanced querying of your CDP with SQL:<\/p>\n\n\n\n
\u2705Access clients, products, campaigns, recommendations<\/p>\n\n\n\n
\u2705 Perform simple or complex analyses<\/p>\n\n\n\n
\u2705 Export to BI\/reporting tools<\/p>\n\n\n\n
\u2705 Create advanced targeting<\/p>\n\n\n\n
\u2705 Build custom reports directly in Probance One<\/p>\n\n\n\n
\nAn asset for teams who want to gain greater autonomy, personalise their reporting and refine their targeting strategies.<\/p>\n<\/blockquote>\n\n\n\n
2. No Data Team? No Problem<\/strong><\/h3>\n\n\n\nOur experts can create custom reports tailored to your goals.<\/p>\n\n\n\n
Examples :<\/h4>\n\n\n\n\n- <\/li>\n<\/ul>\n\n\n\n
\n- Unsubscribe reports to spot retargeting opportunities<\/li>\n\n\n\n
- Opt-in segmentation by purchase frequency for promotional\/fidelization campaigns<\/li>\n<\/ul>\n\n\n\n
\nService cost: 5 credits<\/strong>. Contact your account manager if you need custom data.<\/p>\n<\/blockquote>\n\n\n\nNow it\u2019s your turn to take action!<\/p>\n","protected":false},"excerpt":{"rendered":"
In the field of email marketing, analyzing the performance of your campaigns is essential to optimize your strategies, maximize engagement, and improve return on investment (ROI). Key Performance Indicators (KPIs) play a central role in this process. Here are the main KPIs to monitor and how to interpret them to make the most of your […]<\/p>\n","protected":false},"author":444,"featured_media":34686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767,771],"tags":[881],"class_list":["post-34953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatization","category-email-marketing","tag-reporting"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/34953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/444"}],"replies":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/comments?post=34953"}],"version-history":[{"count":11,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/34953\/revisions"}],"predecessor-version":[{"id":35098,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/34953\/revisions\/35098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media\/34686"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=34953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/categories?post=34953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tags?post=34953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The deliverability rate represents the percentage of emails successfully delivered<\/strong> to recipients\u2019 inboxes, without being blocked by spam filters or technical errors.
Why is it important?<\/strong>
Deliverability is the foundation of all other metrics, as emails must first reach the inbox to generate engagement or conversions.<\/p>\n\n\n\n
Best practices to improve deliverability:<\/strong><\/p>\n\n\n\n For more, read our full article on Email deliverability best practices<\/p>\n<\/blockquote>\n\n\n\n What is it ?<\/strong> Why is it important ?<\/strong> Best practices :<\/strong><\/p>\n\n\n\n Note : <\/strong>Be aware that this rate may be skewed by the privacy options introduced with iOS 15. These features directly impact open rates on Apple devices. If users have enabled the option to prevent tracking of their activity, email opens are no longer trackable. In the United States, only 4% of Apple users are estimated to have allowed activity tracking, a very low percentage that makes it difficult to accurately monitor actual opens.<\/p>\n<\/blockquote>\n\n\n\n With the changes in iOS 15, open rate has become a less relevant metric for marketing teams. But this isn\u2019t the only reason. From a technical perspective, an open is only recorded when the images in the message are downloaded. However, many users block this download, which skews the measurement of this KPI. It is therefore preferable to focus more on metrics such as click-through rate and engagement rate.<\/p>\n\n\n\n What is it?<\/strong> Why is it important?<\/strong> Best practices:<\/strong><\/p>\n\n\n\n What is it? Why is it important? Best practices:<\/strong><\/p>\n\n\n\n What is it?<\/strong> Why is it important?<\/strong> Best practices:<\/strong><\/p>\n\n\n\n What is it?<\/strong> Why is it important?<\/strong> Best practices:<\/strong><\/p>\n\n\n\n By analyzing the most frequently cited reasons, you will be able to address problem areas and improve your communication strategies. Whether it\u2019s by adjusting your content, sending frequency, or overall approach, the data collected gives you the power to act strategically. This proactive approach not only presents an opportunity to enhance your deliverability but also strengthens your relationship with your customers.<\/p>\n\n\n\n You can now find a report containing your customers\u2019 unsubscribe reasons in your reporting under \u201cMy Contact Base.\u201d<\/strong><\/p>\n\n\n\n What is it?<\/strong> Why is it important?<\/strong> Best practices:<\/strong><\/p>\n\n\n\n Validate email addresses<\/p><\/li><\/li>\n\n\n\n Regularly clean your list<\/p><\/li><\/li>\n<\/ul>\n\n\n\n What is it?<\/strong> Why is it important<\/strong> Best practices:<\/strong><\/p>\n\n\n\n In the Analysis BI section<\/strong>, you’ll find the different performances by scenario, newsletter, A\/B test and API campaign.<\/p>\n\n\n\n You can access the results of your different communication channels:<\/p>\n\n\n\n For deeper insights, click \u201cDetails\u201d for each campaign, or export CSV files.<\/p>\n\n\n\n Our advice<\/strong> : Don’t forget to consult the heatmap<\/strong> to see which areas of your emails are clicked on the most – an excellent way of optimising your future campaigns! To find out more, watch our short video: How to view the heatmap of a campaign<\/a>?<\/p>\n<\/blockquote>\n\n\n\n In the Dashboard section, seven dashboards are available by default to enable you to track the key indicators linked to your contacts, campaigns, revenues and deliverability. You can also create your own dashboards to set up analysis tools tailored to your objectives and your organisation.<\/p>\n\n\n\n Need an introduction to basic dashboards? Read our tutorial: Introduction to dashboards Introduction aux dashboards<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n Your database isn’t just a file of contacts. It’s a revenue driver. Probance offers several models to measure the impact of your communications on your sales:<\/p>\n\n\n\n Attributes 100% of the transaction to the last eligible campaign received by the contact<\/strong> before their purchase.<\/p>\n\n\n\n Distributes the revenue from a transaction equally between all the eligible campaigns (scenarios + newsletters)<\/strong> that preceded the purchase.<\/p>\n\n\n\n Allows you to measure the impact of scenarios and newsletters separately<\/strong>, by attributing revenue only to campaigns of the same type as the one that triggered the conversion.<\/p>\n\n\n\n The Generated Revenue dashboard provides a detailed view of the commercial performance of your business. It enables you to analyse changes in revenue generated, identify the main components and gain a better understanding of the profiles behind the transactions. This dashboard is particularly useful for monitoring the profitability of your marketing actions, and refining your strategies for building customer loyalty, relaunching or winning new customers on the basis of actual revenue data.<\/p>\n\n\n\n \ud83d\udc49Watch our video: From project launch, Probance provides ready-to-use reports<\/strong> to track your activity. You can also automate distribution<\/strong> via scheduled reports, sent directly to designated recipients, even non-users. How to access the results of your newsletters and scenarios?<\/strong> Advanced querying of your CDP with SQL:<\/p>\n\n\n\n \u2705Access clients, products, campaigns, recommendations<\/p>\n\n\n\n \u2705 Perform simple or complex analyses<\/p>\n\n\n\n \u2705 Export to BI\/reporting tools<\/p>\n\n\n\n \u2705 Create advanced targeting<\/p>\n\n\n\n \u2705 Build custom reports directly in Probance One<\/p>\n\n\n\n An asset for teams who want to gain greater autonomy, personalise their reporting and refine their targeting strategies.<\/p>\n<\/blockquote>\n\n\n\n Our experts can create custom reports tailored to your goals.<\/p>\n\n\n\n Service cost: 5 credits<\/strong>. Contact your account manager if you need custom data.<\/p>\n<\/blockquote>\n\n\n\n Now it\u2019s your turn to take action!<\/p>\n","protected":false},"excerpt":{"rendered":" In the field of email marketing, analyzing the performance of your campaigns is essential to optimize your strategies, maximize engagement, and improve return on investment (ROI). Key Performance Indicators (KPIs) play a central role in this process. Here are the main KPIs to monitor and how to interpret them to make the most of your […]<\/p>\n","protected":false},"author":444,"featured_media":34686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767,771],"tags":[881],"class_list":["post-34953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatization","category-email-marketing","tag-reporting"],"_links":{"self":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/34953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/users\/444"}],"replies":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/comments?post=34953"}],"version-history":[{"count":11,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/34953\/revisions"}],"predecessor-version":[{"id":35098,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/posts\/34953\/revisions\/35098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media\/34686"}],"wp:attachment":[{"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/media?parent=34953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/categories?post=34953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doc.probance.com\/en\/wp-json\/wp\/v2\/tags?post=34953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
2.<\/strong> Open rate<\/strong><\/h3>\n\n\n\n
The percentage of recipients who opened your email.<\/p>\n\n\n\n
It reflects the effectiveness of your subject line and sender identity.<\/p>\n\n\n\n\n
\n
3.<\/strong> Click-Through Rate<\/strong> (CTR<\/strong>)<\/h3>\n\n\n\n
The percentage of recipients who clicked on a link in your email.<\/p>\n\n\n\n
It measures engagement and the effectiveness of your CTAs (calls to action).<\/p>\n\n\n\n\n
4. Click-to-Open Rate (CTOR)<\/strong><\/h3>\n\n\n\n
<\/strong>The percentage of recipients who clicked on a link out of those who opened the email.<\/p>\n\n\n\n
<\/strong>It reflects how engaging and relevant your content is. Unlike open rates, CTOR is a more accurate indicator of true engagement.<\/p>\n\n\n\n\n
5. Conversation rate<\/strong><\/h3>\n\n\n\n
The percentage of recipients who completed the desired action (purchase, registration, download, etc.).<\/p>\n\n\n\n
It directly measures the impact of your campaigns on business objectives.<\/p>\n\n\n\n\n
6.<\/strong> Unsubscribe rate<\/strong><\/h3>\n\n\n\n
The percentage of recipients who unsubscribed after receiving your email.<\/p>\n\n\n\n
A high rate indicates poor relevance or excessive frequency.<\/p>\n\n\n\n\n
\u2192 Probance recommends tracking the reasons for your customers\u2019 unsubscribes.<\/strong><\/strong><\/h3>\n\n\n\n
\u2192 How can you track this metric?<\/strong><\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n7.<\/strong> Bounce Rat<\/strong>e<\/h3>\n\n\n\n
The percentage of emails that were not delivered.<\/p>\n\n\n\n
A high bounce rate can damage your deliverability and indicates invalid or outdated contacts.<\/p>\n\n\n\n\n
8. ROI (Return on investment)<\/strong><\/h3>\n\n\n\n
Revenue generated compared to campaign costs.<\/p>\n\n\n\n
It determines whether your campaigns are profitable.<\/p>\n\n\n\n\n
Where to track these in Probance One?<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
\n
Customer data<\/h3>\n\n\n\n
\n
Behavioral Data<\/h3>\n\n\n\n
\n
Where can you track them in Pone?<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
Key revenue indicator KPI’s<\/h2>\n\n\n\n
Here are the key indicators to monitor:
ROI (Return on Investment)<\/strong>: measures the profitability of your campaigns and automated scenarios.
Revenue per campaign<\/strong>: sales generated by each mailing (email, automation, etc.).
Average purchase amount<\/strong>: average post-campaign shopping basket, useful for assessing the impact of emails on conversion.<\/p>\n\n\n\nAttribution methods: how to link your revenues to your campaigns?<\/h2>\n\n\n\n
1.<\/strong> Last campaign attribution<\/strong><\/h3>\n\n\n\n
2.<\/strong> Global attribution<\/strong><\/h3>\n\n\n\n
3. Direct attribution<\/strong><\/h3>\n\n\n\n
Where can I track them in Pone?<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
– How to interpret the different dashboards?<\/a><\/p>\n\n\n\nStandard reports included at setup<\/h2>\n\n\n\n
These dashboards give you a clear view of your automated scenarios and newsletters.<\/p>\n\n\n\n\n
Watch our video:<\/strong> How to schedule and automate reports in Probance One<\/a><\/p>\n<\/blockquote>\n\n\n\n
All the performances are available in your Probance One space, in a simple and intuitive way, to help you analyse the impact of your campaigns and continuously improve your results.
\ud83d\udc49 Find out all the details in our videos <\/strong>:
– How to access the results of my newsletters?<\/a>
– How to access the results of my scenarios?<\/a><\/p>\n\n\n\nCustom Reports for your business needs<\/h2>\n\n\n\n
1. Sky Tune Insight : for data experts<\/strong><\/h3>\n\n\n\n
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2. No Data Team? No Problem<\/strong><\/h3>\n\n\n\n
Examples :<\/h4>\n\n\n\n
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